Senior Digital Marketing Officer

The Royal Free Charity is looking for an ambitious, motivated and talented senior digital marketing officer to join their Engagement and Communications team.

• Salary: £33,665 – £34,900 – subject to skills and experience
• Hours of work: 37.5hours a week over five days. Occasional weekend and evening work forevents
• Contract:
  
  Permanent
• Location:
  
  Hybrid working for the foreseeable future with regular attendance in the Pears Building at least two days aweek.

The senior digital marketing officer will report to the head of communications.

In this role, you will optimise our digital platforms, ensuring content is always up to date and accessible across all channels. Your efforts will be key in maintaining seamless and dynamic digital communications.

As part of our friendly, professional communications team, you’ll collaborate with content creators, our graphic designer and other colleagues to deliver impactful email campaigns that drive awareness and fundraising success.

You will be responsible for planning and delivering the charity’s email marketing campaigns, including e‑newsletters, fundraising appeals and supporter journeys.

You will evaluate our website and email activity, using tools such as Google Analytics and Dot Digital platform insights to report on KPIs, identify learning and make recommendations to improve future campaign performance and audience engagement.

You will also monitor two inboxes and respond toemails.

The communications team is responsible for keeping our supporters and local residents informed about the difference we make to the patients and staff of the Royal Free London NHS Trust. We celebrate achievements and promote the charity and its successes to theworld.

We manage our digital presence through a range of channels including our website, our social media platforms and email marketing. We also produce a range of off-line content including print publications, impact reports, and ambient marketing materials. We provide photography and audio-visual services.

The Royal Free Charity stands at the threshold of its most important period of development.

Our vision is for everyone served by the Royal Free London NHS Foundation Trust (RFL) to have access to world-leading healthcare, delivered by a thriving workforce, and driven by medical research that has a global impact. We support the 17,000 staff of the RFL and their two million patients across Barnet, Chase Farm, North Mid and Royal Free hospitals and more than 30 NHSservices.

Through the services we provide and the programmes and equipment we fund, we make a profound and immediate difference to patients’ experiences ofcare.

In a separate document, answer the following 3 questions, with a maximum of 300 words for each question:

• Tell us about a successful email marketing campaign you delivered. What was the objective, what did you do, and how did you measure its success?
• Tell us about a time when you recommended or made a change to improve the digital accessibility of a webpage or other digital content. What did you identify, what change did you propose and what difference did itmake?
• Tell us about a time when you used data or audience insight to improve a digital campaign, channel or user journey. What did the insight tell you and what did you change as aresult?

As an equal opportunities’ employer, the Royal Free Charity is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join the Royal Free Charity.