Consumer Pr - Business Director

As Business Director you will lead client partnership, strategic counsel and integrated delivery across the portfolio, designed to provide the client with fully focused, senior leadership on some of the world's most iconic FMCG brands.

The role sits at the intersection of earned-first thinking, culture-led marketing, and integrated agency delivery
, ensuring that PR, social, influence and advertising work together to create impact at scale across diverse markets.
This pivotal role places you at the heart of our operations for large FMCG portfolio, one of the world's most iconic and dynamic brands.

Your remit will span from the initial spark of ideation - identifying trends and innovative opportunities that drive cultural relevance - through the meticulous development of cutting-edge strategies tailored to diverse market nuances and brand objectives. You will lead the charge on defining compelling creative narratives and content frameworks, ensuring brand consistency and breakthrough engagement. Subsequently, you will oversee flawless execution, transforming strategy into impactful activations across various platforms and geographies.

This role demands a holistic leader capable of driving innovation, navigating complex client relationships, and delivering measurable results within a dynamic, multi-market agency environment.

Key Responsibilities:

Client leadership & stakeholder management

• Act as the senior day-to-day client lead for European and Global teams, building trusted, long-term partnerships
• Provide strategic counsel across brand, reputation, partnerships and cultural activation
• Lead complex, multi-market stakeholder management across global, regional and local teams
• Ensure the FMCG Brand has consistent, senior-level leadership fully embedded in the brand business
• Lead the creation of global and European communications toolkits
  , frameworks and playbooks that balance global brand consistency with local market nuance
• Embed earned-first thinking into all toolkits
• Partner closely with creative and strategy leads to shape culturally relevant, insight-led ideas
• Oversee market engagement across Europe and priority global territories, acting as a central connector between the brands global teams and local markets
• Ensure clients are consistently informed on market trends, cultural shifts, competitor activity and emerging opportunities
• Champion local market insight, ensuring work is adaptable, relevant and executable across diverse regions

Global events & partnerships

• Lead the communications strategy and delivery for global brand moments and events
  , ensuring alignment across markets
• Play a central role in developing and activating brand partnerships
  , embedding them seamlessly into toolkits and campaign narratives
• Work with market and agency leads to bring partnerships to life in locally relevant, culturally resonant ways

Team leadership & integration

• Directly manage a London-based team, working alongside creative and strategy leadership
• Foster a collaborative, high-performance team culture grounded in integration and shared ownership

What makes this role different:

• 100% dedicated to the FMCG portfolio
  , allowing for deep brand immersion and long-term strategic thinking
• Operates at true global scale
  , balancing global brand stewardship with local market realities
• Deeply partnership-led
  , with collaborations embedded into brand strategy
• Strong emphasis on earned-first, culture-first marketing
  , influencing how integrated campaigns are built from the ground up
• Sits within a fully integrated agency model
  , requiring constant collaboration across discipline
• Proven experience in global and/or European leadership roles
  , ideally within FMCG or large-scale consumer brands
• Exceptional stakeholder management skills - this role is heavily relationship-driven and requires confidence navigating complexity
• Strong understanding of how global brands operate across markets
  , with sensitivity to cultural and market nuance
• Demonstrated experience working in integrated agency environments across PR, advertising, social and influence
• A passion for culture-led, earned-first marketing and its role in driving brand relevance and business impact
• Commercially astute, strategically minded and comfortable operating at senior client level
• A genuine interest in - and affinity for - the drinks brands and the wider FMCG landscape
• Communication &
  
  Collaboration:
  
  Defines and communicates the overarching vision for the Influence practice. Develops communication strategies that align the department…