LOA - UKI - Advocacy & Influence Lead Color Wow 7th Off POP

We’re looking for a dynamic, strategically minded Advocacy & Influence Lead to define and deliver the long-term creator and affiliate strategy, including paid partnerships, retainers, organic advocacy and content boosting. This role sits at the intersection of brand, media, and culture — responsible for driving influence, earned visibility, and social performance across all platforms, shaping how our brands show up and connect with consumers.

As a key member of the brand leadership team, you’ll lead the end-to-end advocacy strategy — from influencer partnerships and creator content to retail media, social commerce, and full-funnel amplification. You’ll combine sharp strategic thinking with creative instinct, balancing data and storytelling to deliver measurable business impact.

• Advocacy, Affiliate & Paid Content Strategy:
  Define and deliver the long-term creator and affiliate strategy, including paid partnerships, retainers, organic advocacy and content boosting. Align investment and activity to key trading moments, NPD launches and wider brand priorities.
• Build and manage a high-performing team covering influencer marketing, advocacy, and social content.
• Develop integrated campaigns across owned, earned, and paid channels — ensuring influencer activations ladder up to brand strategy and performance goals.
• Collaborate cross-functionally with Brand, Media, E-commerce, and Retail teams to align on strategy, KPIs, and execution excellence.
• Oversee content creation and amplification, from briefing and production through to measurement and optimization.
• Manage large-scale budgets with clear ROI accountability across influencer, content, and social media investments.
• Drive social commerce growth, integrating advocacy into retailer ecosystems.
• Steer local execution of global campaigns, ensuring brand equity, consistency, and local market relevance.
• Build senior stakeholder confidence, presenting strategies, creative ideas, and results to leadership teams.
• Managing Global Spokesperson Activations & End to End communications.
• Planning strategic experiential eventing and managing agencies to deliver best in class, relevant brand experiences.
• Champion innovation, identifying new platforms, creators, and partnerships that drive cultural and business impact.

• 8–10+ years’ experience in agency or in-house in advocacy, influencer, or social media leadership within a beauty, fashion, or lifestyle brand.
• Proven ability to lead strategy and execution across influencer, earned, owned, and paid media.
• Deep understanding of the modern media mix, including retail media, performance, and social commerce.
• Experienced in managing large budgets and delivering ROI-driven influencer programs.
• Creative thinker with strong strategic, analytical, and stakeholder management skills.
• Confident team leader, capable of inspiring and developing talent in a fast-moving environment.
• Strong understanding of global campaign deployment and local market adaptation.
• Passion for beauty, culture, and innovation — with a pulse on what’s next in social and digital.
• Experience of working with professional hairdressers and hair creators is key.

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

• Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan.
• Love our brands? You'll get up to 60% off iconic names like YSL, Cera Ve, Armani, Kiehl's and Garnier!
• Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support.
• We also provide enhanced family leave for…