Senior Influencer Manager

Agency:
Mc Cann
Job Function:
Media
Job Subfunction:
Social Media and Influencer Marketing

Job Description:

Senior Influencer Manager, McCann Content Studios (McCann London)

Location:

London (Hybrid - 3 days per week in the office)

A bit about McCann Content Studios (MCS) MCS is McCann’s global hub for social and influencer capabilities. MCS’s diverse mix of over 100 strategic thinkers, creatives, makers, innovators and cultural connectors have one simple mission – to build enduring brands on social. MCS offers end-to-end social strategy, social-first creativity, community management, influencer marketing, paid social and analytics, underpinned by a suite of proprietary tools.

Their client roster includes Aldi, Nike and X Box amongst others. McCann Content Studios London is part of McCann London, a creative agency dedicated to telling the truth and telling it well, because we believe when a truth is told well things change for the better. Fuelled by an obsession with truth and the richness of a connected network, our work lives on the edge of mainstream culture, building enduring brands, growing businesses and giving our people a platform to grow.

We’ve delivered joy with a little help from Snoop Dog, Katy Perry and Xtina and Latto for ‘Did Somebody Say Just Eat’, helped L’Oréal show people ‘They’re Worth It’, given everyone the right to access great quality food most notably with Kevin the Carrot for Aldi, and put a ‘Priceless’ tag on Mastercard, to name a few.

The Senior Influencer Manager is a key role within the Influencer arm of McCann Content Studios. The team are culturally curious and innovative, delivering Global influencer focused marketing solutions  are on a mission to create work which drives purpose, passion and results, building communities through Influence.

As Senior Influencer Manager, you’ll be responsible for crafting and managing influencer marketing campaigns and proposals on behalf of our clients. You’ll leverage your relationship management capabilities to seamlessly service our clients, maintaining a standard of excellence from the initial briefing process through to execution. We’re looking for a driven individual with the ability to adapt new trends into incredible work.

You’ll have an excellent understanding of talent management, content strategy, brand alignment and performance analytics.

• Working with the wider team to execute best-in-class influencer marketing campaigns for various brands simultaneously
• Utilising your creativity and understanding of current trends to deliver innovative creator activations for our clients
• Adhering to best practices around campaign delivery, using influencer marketing tools alongside championing the implementation of new tools and processes
• Performing competitive analysis, industry research, assessment of best
• Showcasing inherent contractual understanding – ability to draft, negotiate and execute robust influencer agreements, ensuring templates are up to date with the ever‑evolving nature of the industry
• Using an existing network of contacts / relationships and industry knowledge to build and fast‑track opportunities
• Keeping abreast of current projects in development; collaborating with the wider team to brainstorm and create new opportunities
• Displaying best‑in‑class activation and project management skills
• Taking ownership and accountability for work and projects
• Providing support and mentorship to junior members of the team, ensuring effective communication and collaboration
• Demonstrating high levels of commerciality and applying a keen understanding of the broader marketing environment

A natural client services person,…