Head of Marketing & Communications - Ireland

Mobility

Communications

Siemens Mobility Limited

As the UK rail industry undergoes significant transformation, this is a unique opportunity to lead the Marketing & Communications function for Siemens Mobility UK & Ireland.

We're seeking an experienced and influential leader with the expertise to shape marketing strategy, communications, stakeholder engagement and reputation within a complex and evolving environment. You'll provide strategic leadership to a talented team of specialists across marketing, communications, digital engagement and stakeholder relations, creating the direction, focus and environment that enables them to thrive.

Working closely with the UK & Ireland leadership team and Siemens' global Marketing & Communications organisation, you'll translate business priorities, customer needs and political developments into impactful strategies, compelling campaigns and trusted advice. From driving customer engagement and supporting business growth to strengthening our reputation and influencing key stakeholders across government and industry, you'll play a key role in positioning Siemens Mobility for continued success.

• Leading and shaping the Marketing & Communications function across UK & Ireland, providing strategic direction, building organisational capability and creating an environment where a talented team of specialists can thrive, innovate and deliver measurable business impact.
• Acting as a senior political and public‑sector advisor to the UK & Ireland leadership team, translating political priorities, regulatory frameworks and funding dynamics into clear strategic guidance and positioning.
• Identifying critical political, regulatory and societal issues and turning them into integrated communications and marketing strategies, from thought leadership and issue-based messaging to customer-facing and sales-supporting campaigns.
• Defining and delivering a regional marketing and communications strategy aligned with global priorities and local business objectives, ensuring relevance in a complex stakeholder environment.
• Leading communications for high‑profile, politically sensitive moments such as government and customer round tables, site openings, transformation milestones, major industry events and product launches.
• Delivering integrated, data‑driven campaigns that balance storytelling, earned media and digital-first activation, using AI-enabled tools and performance metrics to maximise impact within constrained budgets.
• Leading key stakeholder-facing channels and formats, delivering measurable impact while aligning with Siemens’ global brand positioning and collaborating closely with Siemens plc and wider corporate communications teams.

• Strong people leadership capability, with experience building, developing and motivating high-performing teams in regional and matrixed organisations.
• Deep experience across political, regulatory and public‑sector environments, with the ability to translate policy, funding and societal context into clear positioning, narratives and integrated marketing and communications strategies.
• Credibility as a trusted senior advisor, with sound judgement, discretion and resilience when navigating politically sensitive, reputational and strategic issues.
• Confidence leading high‑profile stakeholder engagement, including government-facing events, industry forums and moments of increased public or political scrutiny.
• Expertise in delivering integrated, data‑driven campaigns across owned, earned and digital channels, underpinned by a commercial, customer‑centric mindset and clear performance measurement.
• Excellent written and verbal communication skills, with a…