Head of Marketing

Job Title:

Head of Marketing (Events)

Division:
Marketing

Reporting To:
Marketing Director

Location:

Twickenham, Greater London

Hybrid: 3 days per week in the office, 2 days working remotely

Employment:
Permanent, Full-Time

Salary: £60,000 - £65,000 per annum

Working within Event Marketing

Haymarket's Marketing team supports a diverse portfolio of market-leading Haymarket Marketing Communications and Haymarket Professional events, serving professional B2B audiences across a range of specialist industries. The team plays a key role in growing audiences, strengthening customer engagement, supporting event attendance and commercial growth, and building the reputation and value of Haymarket's brands.

Working across the event portfolio, Marketing develops and delivers audience-focused strategies that support acquisition, engagement, retention and revenue growth. The function works closely with Editorial, Commercial, Product, Data, Events and other internal teams to understand customer needs, identify opportunities and deliver effective marketing activity that supports wider business objectives.

The Role

• The Head of Marketing will provide strategic leadership across an assigned portfolio, developing and delivering marketing strategies that drive audience growth, event performance, customer engagement and commercial success.
• Reporting to the Marketing Director, the role will translate wider business objectives into clear marketing plans, priorities and activity across the portfolio.
• The role will lead and develop the marketing team, providing direction, coaching and support while building a high-performing, collaborative and commercially focused function.
• Working closely with senior stakeholders across Editorial, Commercial, Product, Data, Events and Brand, the Head of Marketing will identify opportunities to strengthen customer propositions, develop new audiences and maximise the value of existing ones.
• The role will use market intelligence, customer insight and performance data to inform strategic decisions, improve marketing effectiveness and ensure activity delivers measurable value.

Key Responsibilities

Marketing Strategy & Commercial Growth

• Develop and deliver the overall marketing strategy for the portfolio, aligning priorities with Haymarket's wider business and commercial objectives.
• Lead annual marketing planning across audience acquisition, Attendee growth, engagement, retention and brand development.
• Use market trends, customer insight and performance data to identify new audiences, channels, propositions and commercial opportunities.
• Take strategic ownership of the customer journey, identifying opportunities to improve acquisition, conversion, engagement and customer lifetime value.
• Work closely with Commercial, Editorial and Product teams to develop opportunities that support subscription growth, lead generation and revenue diversification.
• Ensure brands have clear and differentiated propositions that reflect audience needs, market positioning and strategic priorities.

Team, Budget & Operational Leadership

• Lead, motivate and develop the marketing team, providing clear direction, coaching and support while encouraging ownership, collaboration and continuous improvement.
• Establish clear priorities, ways of working and performance expectations, supporting effective performance management and development.
• Own and manage the marketing budget, ensuring investment is aligned to strategic priorities and delivers strong value and return.
• Ensure marketing plans and projects are effectively resourced and delivered to a high standard, within agreed budgets and timelines.
  
  Share knowledge and best practice across the wider Marketing function and contribute to the development of marketing capability across Haymarket.

Data, Performance & Stakeholder Leadership

• Use audience and campaign data to evaluate performance, inform decision-making and identify opportunities for improvement.
• Establish and monitor appropriate marketing KPIs, using insight to optimise campaigns, customer journeys and marketing investment.
• Lead a culture of testing and continuous improvement across marketing channels, propositions and campaigns.
• Build strong relationships with senior stakeholders across Editorial, Commercial, Product, Data, Events, Technology and other central functions, providing clear marketing insight and recommendations.
• Represent Marketing at relevant senior leadership forums and contribute to wider business planning and…