Marketing Manager

Location: Greater London

Product Marketing Manager £42,000 - £45,000 plus benefits

Reports to:

Product Marketing Senior Manager Directorate:
Marketing, Fundraising & Engagement

Contract:

15 month fixed-term contract

Hours:

Full time 35 hours per week

Location:

Stratford, London Office-based with high flexibility (1-2 days per week in the office)
Closing date: 11th October 2026 23:55

Please let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply. Please contact  or  as soon as possible.

Visa sponsorship:
You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

Recruitment process:
Competency-based interview

Interview date: 19th and 20th October At Cancer Research UK, we exist to beat cancer.

We're looking for a talented Product Marketing Manager to join our Race for Life Marketing team on a 15-month fixed term  this exciting role, you'll manage 2 direct reports and support the Senior Manager to develop the Race for Life product marketing strategy, plan and budget to achieve the relevant product objectives for Fundraising & Marketing.

This role will help shape and deliver marketing strategies that inspire supporters, drive engagement and maximise fundraising performance. Working collaboratively across teams, you'll create integrated, audience-focused campaigns that make a real impact, while embodying our values of acting with ambition, professionalism, inclusivity and a commitment to improving lives.

What will I be doing?

Support the Senior Manager to translate the Fundraising & Marketing proposition plan into an effective product marketing plan and budget.

Lead the planning, delivery and evaluation of integrated multi-channel campaigns (ATL & BTL), ensuring they achieve and exceed agreed KPIs.Manage the development of compelling campaign content and creative assets, ensuring alignment with brand messaging and strategic objectives.

Collaborate across Marketing Delivery, Marketing Planning, Digital Marketing and Performance teams to deliver seamless supporter journeys.

Use insight, data and testing to continuously optimise campaign performance and identify new opportunities for audience engagement.

Provide leadership and direction to executives, agencies and matrix teams to ensure activity is delivered on time and to budget.

What are we looking for?

Significant (at least 18 months) ATL marketing experience, including TV - translating marketing strategy into channel-specific campaign plans, audiences and budgets.

Experience in media planning, ensuring channel plans are meeting agreed objectives and managing delivery deadlines.

Experience managing web pages, creating content and consistently reviewing web performance to make optimisations.

Proven success delivering integrated multi-channel marketing campaigns that achieve measurable results.

Strong understanding of supporter or customer journeys and how channels work together to drive engagement and conversion.

Experience managing agencies and multiple stakeholders to deliver high-quality marketing activity.

Experience planning and building email comms and workflows.

Strong analytical skills with experience using campaign insights and UX principles to optimise performance.

Excellent project management, prioritisation and leadership skills, ideally supported by a professional marketing qualification (CIM, IDM or equivalent experience).Our organisation values are designed to guide all that we do.

Bold:
Act with ambition, courage and determination

Credible:
Act with rigour and professionalism

Human :
Act to have a positive impact on people

Together:
Act inclusively and collaboratively

We’re looking…