Account Director, Social

At The Weber Shandwick Collective, you are
welcomed
,
valued
and
empowered to grow
and we believe that
opportunity grows in a collective
.

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

Weber Shandwick is looking for a talented Social Account Director who wants to be part of the Brand practice in our London office.

• Strategic Leadership:
  Act as the primary senior consultant for clients, driving integrated social and advertising strategies that align with their broader business objectives.
• Partnership Cultivation:
  Establish enduring trust-based relationships with senior level stakeholders that transcend the immediate scope of work.
• Operational Orchestration:
  Manage diverse work streams, budgets, and timelines while mobilising integrated specialists across Creative, Design, and Production to deliver work that pushes boundaries.
• Value Demonstration:
  Champion a culture of rigorous reporting and analysis to ensure partners clearly see the tangible impact and ROI of our creative and strategic output.

• Talent Incubation:
  Mentor, coach, and elevate direct reports, guiding their professional trajectories while driving high performance outcomes across the team.
• Inclusive Culture:
  Champion agency DEI initiatives and cultivate an equitable environment that attracts, retains, and empowers a diverse array of talent.
• Cross Network
  
  Collaboration:
  
  Forge productive partnerships internally and across interagency networks, modelling behaviours that support seamless organisational integration.
• Continuous Evolution:
  Actively engage in leadership and cultural competency training to continually refine management capabilities and foster a happy and safe workplace.

• Commercial Rigour and Efficiency:
  Oversee programme profitability, precise billing, and strategic resource allocation while partnering with project management to negotiate scopes of work.
• Organic Expansion:
  Cultivate a sound understanding of clients’ business challenges to proactively identify and convert growth opportunities within existing portfolios.
• Pitch Leadership:
  Drive new business acquisition and collaborate effectively across practice areas including Brand, Analytics, Corporate and more to deliver compelling integrated pitches.
• Network Integration:
  Leverage the full breadth of the agency matrix, seamlessly introducing cross practice offerings to address emerging stakeholder needs.

• Strong experience within creative, media, or PR agencies, underpinned by a deep passion for social media innovations.
• Proven track record of…