Senior Paid Social Account Manager

Senior Paid Social Account Manager About the role Artefact is looking for an experienced Senior Paid Social Account Manager to take senior ownership of paid social activity across two key client accounts.

This is a hands-on role combining account strategy, technical auditing, campaign management, optimisation, performance analysis and senior client management. The successful candidate will be expected to understand the detail of platform execution while also providing clear strategic direction and identifying opportunities to grow client performance and the wider relationship.

Strong Meta expertise is essential. The person should be able to inherit an existing account, independently assess whether the setup is technically and strategically sound, identify weaknesses or missed opportunities, prioritise improvements and lead their implementation.

The role will initially focus on two clients, allowing the Senior Paid Social Account Manager to build a deep understanding of their businesses, act as a trusted paid social adviser and take genuine accountability for account quality and performance.

Key responsibilities

Account leadership and client strategy

Act as the senior day-to-day paid social lead for the assigned clients, owning the relationship for the channel and ensuring consistently high-quality delivery.

Develop a deep understanding of each client’s business model, commercial priorities, customer journey and wider media strategy.

Translate business objectives into clear paid social strategies, investment recommendations, testing roadmaps and activation plans.

Present strategic recommendations, performance insights and account priorities confidently to senior client stakeholders.

Challenge existing approaches constructively and proactively identify opportunities to improve performance or expand the role of paid social.

Coordinate with Search, Programmatic, Retail Media, Commerce, Influencer, Creative and Data teams to provide integrated recommendations.

Support annual, quarterly and campaign-level planning, including budget allocation, forecasting and scenario planning.

Meta account audits and technical setupA core part of the role will be independently assessing whether existing Meta environments are correctly structured for activation, optimisation and measurement.

Business Portfolio / Business Manager setup, permissions and governance.

Ad account structure and campaign architecture.

Domain, page, Instagram and other asset configuration.

Meta Pixel, Conversions API, events and conversion optimisation setup.

Data quality, event match quality and potential tracking gaps.

Product catalogues, feeds and commerce integrations where relevant.

Audience strategy, exclusions and first-party data activation.

Budget, bidding and optimisation configuration.

Attribution and measurement settings.

Naming conventions, campaign taxonomy and account governance.

Creative, placement and format setup.

Account-level automated settings and relevant platform recommendations.

Integration with analytics, ecommerce and measurement environments.

The Senior Paid Social Account Manager should be able to document audit findings clearly, distinguish critical issues from lower-priority improvements, build an action plan and either implement or coordinate the required changes.

Paid social strategy and planning

Develop paid social strategies aligned with client business, media and commercial objectives.

Define the role of different paid social platforms, audiences, creative formats and campaign objectives within the wider media mix.

Build structured testing roadmaps covering audiences, creative, formats, placements, bidding and new platform capabilities.

Recommend how paid social should work alongside influencer and creator activity, including…