BCG X Global Product Marketing Manager

Locations:
London | Gurgaon

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

We are seeking a strong candidate with experience and passion for Product Marketing to join the BCG X marketing team as a Product Marketing Manager position based in London.

Key responsibilities include:

• Develop and execute a leading-edge marketing plans for a portfolio of BCG X products to drive commercial traction across internal and external channels, including the templates and approach to develop both traditional and digital marketing content
• Marketing activities include branding, product marketing campaign management, collateral development, video production, management of external agencies, blogs and publications, marketing measurement, client references, events (BCG branded and BCG sponsored), and internal communications, liaising with the broader BCG marketing organization as needed
• Support strategic, transversal initiatives for the BCG X marketing team (for example, client reference program, marketing measurement) and work closely with the BCG Alliances marketing team to amplify the role and impact of BCG X products within the partnership ecosystem (i.e., booths at flagship tech events, client references, etc.)

Product branding:

• Support the rollout of BCG X product branding guidelines across all existing and new products ranging from naming, visual identity, and product UX/UI
• Work with the Global Marketing team to ensure that BCG X branding guidelines are followed across all product marketing materials

Marketing plans and GTM strategy

• Develop and execute tailored, product-specific marketing plans and strategies within BCG X's business context
• Craft client-centric product narratives to ensure continuity of messaging and presentation of product value and benefits based on target audiences
• Provide guidance to the product teams on their go-to-marketing strategy and identify channels and content for demand generation campaigns
• Support product teams with annual marketing review and refinement of strategy
• Support product teams as they target multiple internal and external audiences

Marketing execution

• Partner with product team to translate technical information into high-level, commercially relevant assets to drive brand awareness and promotion of their products across multiple external and internal channels (digital, social, meetings, events, booths, and media)
• Develop and create key marketing tools such as product videos, collateral, digital presence, proposal pitches, and virtual trainings; drive amplification strategy to increase reach and traction
• Ensure continuity of messaging and presentation of product capabilities across channels and campaigns based on target audiences
• Work across practice area, global, regional and alliance marketing to embed products in key BCG activations (e.g., events, meetings, microsites, newsletters)
• Work with internal resources and…