Demand Generation Manager - AI & DA

Location: Greater London

## Demand Generation Manager - AI & DAApply:
Hybrid:
London, G :
Full time:
Posted Yesterday:
R2601384

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
*
* About the Role:

** The Demand Generation Manager will drive new pipeline across Wiley’s AI, Analytics and Data (AIDA) solutions portfolio, targeting new customers, verticals and market segments. You will own demand generation activity from audience identification and campaign planning through to execution, optimisation and reporting. Working closely with Sales, you will focus on generating high-quality leads and ensuring marketing activity contributes directly to commercial pipeline and revenue goals.

This is a hands-on role combining strong B2B marketing execution, commercial thinking and data-led decision-making. As part of a relatively new team, you will also need to be confident taking ownership, working independently and helping to shape effective ways of working.###
** Job Responsibilities*
* * Develop and deliver always-on, multi-channel demand generation campaigns across email, paid social, content syndication, webinars, events and other relevant channels.
* Define target audiences and ideal customer profiles, using customer, market and intent data to identify new prospects and tailor campaigns to different segments.
* Build campaign plans around pipeline and revenue goals, using conversion rates, deal values and lead requirements to inform activity and measure success.
* Partner closely with Sales to agree marketing-qualified lead criteria, review lead quality and use feedback to improve campaign targeting and performance.
* Develop campaign briefs and adapt Wiley’s commercial messaging and copy for different audiences and channels, working with Content Marketing, Product Marketing, creative and audience teams.
* Monitor campaign performance and pipeline contribution, using data to optimise targeting, messaging and channel activity and report on lead volume, pipeline influence, cost per lead and return on investment.  ###
** Required Qualifications*
* * B2B demand generation experience, with experience generating leads and pipeline for a sales organisation.
* Proven experience planning and delivering multi-channel marketing campaigns and demonstrating contribution to commercial outcomes.
* Experience working closely with Sales to agree lead criteria, review lead quality and improve campaign performance.
* Strong analytical skills, with experience using campaign and funnel data to improve performance and inform future activity.
* Strong written and verbal communication skills, including experience developing campaign briefs and adapting copy and messaging for different audiences.
* Hands-on experience using Salesforce.  ###
** Preferred Qualifications*
* * Bachelor’s or Master’s degree in Marketing, Business or a related discipline.
* Experience with in pharma, corporate R&D, consumer health, data, SaaS, professional services or another B2B environment, or within an agency supporting similar clients.
* Experience using marketing automation platforms such as Marketo, Hub Spot or equivalent.
* Experience with tools such as Zoom Info, Linked In Campaign Manager, Google Analytics and Power BI or equivalent.
* Experience using audience segmentation, enrichment and intent data to identify and qualify new prospects.
* Familiarity with AI tools used for campaign optimisation, lead scoring or content…