Digital Director, Strategy & Planning

Agency:
Initiative Job Function:
Media Job Subfunction:
Media Planning and Buying

Job Description:

Director, Planning (Digital)

We are a dynamic, collaborative media team working with a high-profile global B2B technology brand across Europe. Our partnership is well established, and we pride ourselves on combining strategic thinking, digital expertise and innovation to deliver impactful, best-in-class work. Based in London, this role sits within our EMEA team and offers the opportunity to shape digital partnership strategies across multiple markets.

You’ll join a fast-paced and ambitious environment where curiosity, collaboration and innovation are encouraged, with the opportunity to work on exciting, high-profile campaigns. We are committed to offering agile working options and creating an environment where our people can develop, grow and do their best work.

• Lead the development, execution and optimisation of direct digital partnership strategies across EMEA, ensuring activity aligns with client objectives and KPIs.
• Develop strategic, insight-led partnership recommendations using data, research and analytics to inform partner selection and maximise campaign performance.
• Identify and unlock innovative partnership opportunities across the evolving digital media landscape, including opportunities that extend into TV, BVOD and cross-channel activations.
• Build strong, trusted client relationships, confidently presenting strategies, recommendations and performance narratives.
• Work closely with Strategy, Analytics, Investment, Programmatic and Client Account Management teams to deliver connected, integrated media solutions.
• Collaborate with global and local market teams to assess opportunities, ensure regional relevance and deliver seamless execution across EMEA.
• Ensure direct partnerships complement always-on programmatic activity and broader media strategies.
• Oversee team output, workload and resourcing while supporting the ongoing development and progression of team members.
• Champion digital planning best practice and share knowledge across the wider team to continuously improve the quality of our work.
• Stay ahead of emerging platforms, formats, technologies and industry trends, bringing fresh thinking and new opportunities to both clients and colleagues.
• Work closely with Investment teams to maximise value, efficiencies and strong commercial outcomes.

• Significant experience within digital media and partnerships, ideally developing and managing multi-market strategies across EMEA.
• Strong knowledge of the EMEA digital landscape, including key media partners, platforms, emerging trends and brand safety principles.
• A strategic and analytical mindset, with the ability to turn data and insights into clear, actionable recommendations.
• Excellent client communication, presentation and stakeholder management skills, with the confidence to operate as a trusted senior advisor.
• Experience developing integrated marketing and communications plans across digital and traditional channels.
• Strong understanding of digital planning, research and campaign management/ad-serving technologies.
• Proven experience managing projects from initial strategy through to execution, optimisation and evaluation.
• Strong leadership and people development skills, with the ability to motivate teams and deliver consistently high-quality work.
• A collaborative approach and proven ability to work effectively across multiple teams, markets and disciplines.
• A passion for innovation and a proactive approach to identifying new opportunities within the evolving media landscape.
• B2B client experience would be advantageous.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week,…