Head of Marketing Ireland - FTC

Could you be our next interim Head of Marketing?

Please note, this position is a 12 month Fixed Term Contract (Maternity cover)

Reapit – Who are we?

Reapit is the original end-to-end business technology provider for estate agencies of all sizes. We’ve been helping sales and lettings agents build relationships and grow their businesses for more than 25 years. Our technology empowers property professionals across Europe, the Middle East, Australia, and New Zealand to work with buyers, sellers, tenants, and landlords to deliver a dream home experience.

Worldwide, over 78,000 agents across more than 15,000 branches use Reapit to run their businesses, manage properties, collect rent, engage clients, and provide outstanding customer service every time.

What you’ll be doing

Reporting to the Global Director of Marketing Operations & Campaigns you’ll be responsible for:

Ensuring that Reapit is consistently visible, influential and preferred across the UK market, building brand awareness and preference through regional PR, social media, thought leadership and compelling storytelling

Delivering on the marketing plan for the UK&I market across our key solution suite, working in collaboration with the wider global marketing team to ensure consistency and alignment across global and field marketing plans

Generating high-quality cross sell leads for our sales team across Reapit and Pay Prop by executing on tactical marketing campaigns

Collaborating with the Heads of Sales on Account Based Marketing-specific campaigns to drive account expansion into our mid and enterprise market

Drive ROI performance with the wider field & sales team to optimise Events & Sponsor ships plans

Working closely with the sales team to develop and optimise enablement collateral designed to communicate our Reapit value proposition and how it relates to each solution

Working closely with the Product Marketing team to align Go-To-Market campaigns with Field Marketing demand generation activities

Execute on field marketing campaigns, localising content from Global campaigns to support the Global marketing plans

Report on overall lead performance for the region to relevant stakeholders on a monthly and quarterly basis

Test and track your campaigns performance and evaluate ROI for management reporting

Manage the Field Marketing budget, reporting on budget vs actuals to the Director of Marketing Operations & Campaigns

Who we're looking for

At Reapit, we prioritise hiring individuals who share our values and possess the right attitudes and behaviours for success. Whilst some of the listed requirements may be important, don’t worry if you don’t meet all of them, we’d still like to hear from you.

Experience working in the demand-generation marketing space, ideally with experience in the property or proptech sector

Previous experience executing automated marketing campaigns using sales software / CRM (e.g. Salesforce, Pardot, Marketo or Hubspot)

Passionate about technology and how it can provide great customer service

Excellent communications skills to a variety of technical and non-technical stakeholders

High skill with computers, new technology and evolving digital/social media

Ability to think conceptually and analytically on problems and issues, identify and present recommendations in a simple and compelling manner

Proven success in generating leads and driving them down the marketing and sales funnel

Experience using desktop publishing and digital marketing tools like Adobe Creative Cloud, Webflow, Google Analytics, Google Adwords etc

Working in an agile business environment

An understanding of or experience marketing SaaS products

Knowledge of the property management business

A Marketing related degree

What your…