Senior Marketing Manager; International

London, United Kingdom

Are you a strategic marketer who thrives at the intersection of high-impact brand media and performance growth? Do you want the agility, ownership, and speed of a tech startup, backed by the scale and resources of a global industry leader?

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, Open Table, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at Open Table has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

A little about the role...

We’re looking for an experienced Senior Marketing Manager to lead upper-funnel brand media and help scale our growth across international markets.

You’ll take strategic ownership of international brand investment, shape channel strategies across Out-of-Home (OOH), Connected TV (CTV) and digital video, and play an important role in defining how we grow and reach diners internationally.

This is a role with plenty of scope to think big, test ideas and get hands-on with making them happen.

Why this role is unique;

• Startup autonomy, enterprise scale:
  Build systems, test new channels and move quickly, while having the backing of world-class data, resources and an established global brand.
• True end-to-end ownership:
  From building investment cases and managing agency relationships to designing lift studies and getting hands-on with execution, you’ll have real ownership of the outcome.
• Cross-functional influence:
  You’ll bring together media agencies, regional market leads, performance marketing, creative partners and adtech engineering teams to make sure everyone is moving in the same direction.
• Room to grow:
  As our International Growth practice continues to scale, there’s an opportunity for your remit and leadership responsibilities to grow with it.

What you’ll drive;

• International Brand Media Strategy:
  Own the end-to-end strategy, channel selection and investment allocation for upper-funnel activity across key international markets, including OOH, CTV and digital video.
• Full-Funnel Growth:
  Connect brand media with performance channels, CRM, organic and social to create a seamless diner journey and maximise ROI.
• Advanced Brand Measurement:
  Move beyond last-click attribution by establishing frameworks for lift studies, brand tracking and econometrics to better understand and optimise the impact of international investment.
• Cross-Functional Growth Systems:
  Partner with creative and engineering teams to build campaign infrastructure and explore how AI-powered tooling can help us move faster across markets.
• Executive Leadership Alignment:
  Turn complex media and growth insights into clear strategies, business cases and roadmaps that help senior leaders make informed decisions.
• Test, Learn and Scale:
  Spot opportunities, test ideas quickly, learn from the results and scale what works.
• You bring proven experience in integrated, brand or growth marketing, ideally in-house within a consumer tech brand or high-growth international business.
• You’ve directly planned and executed campaigns across upper-funnel channels, such as OOH, CTV, linear TV or digital video, and understand how to measure their incremental impact.
• You understand how brand, paid digital, CRM, content and product…