Digital Marketing Manager

Job Title:

Digital Marketing Manager

Location:

Hybrid Working – London EC4M / N3 (Minimum 3 days in office)

Working Hours:

Monday to Friday, 35 hour week
Reporting to:
Director of Marketing & Communications

Salary: £65,000 - £70,000

BKL is a Top 40 accountancy and advisory business supporting a diverse client base, from entrepreneurs and high-net-worth individuals to ambitious owner-managed businesses and multinational groups. With a legacy spanning over 130 years, we’ve evolved into a modern, purpose-driven business that balances profit with impact.

We are proud to be a certified B Corp, reflecting our commitment to sustainability, transparency, and responsible governance. As a member of DFK International, we support clients locally and internationally with cutting-edge expertise and a personal touch.

We believe all clients deserve the same level of care, innovation, and excellence.

The Digital Marketing Manager is responsible for executing the digital marketing workstream within BKL’s wider marketing strategy. The role will manage the day-to-day delivery and continuous improvement of BKL’s website, social media, digital content, marketing automation, lead management and performance reporting.

Working closely with the Director of Marketing & Communications, Marketing Managers, campaign leads, the Digital team, client-facing partners and external suppliers, the role will translate agreed priorities into coordinated, high-quality digital activity that supports BKL’s brand, growth initiatives and client experience.

This is a delivery focused role with clear ownership of digital channels and processes.

In this role, you will:

• Manage the execution of the digital marketing workstream within BKL’s wider marketing strategy, translating agreed priorities into clear delivery plans.
• Maintain a fully coordinated digital marketing calendar aligned with campaigns, business milestones, events and growth initiatives.
• Coordinate delivery across web, social media, email and other digital channels, ensuring activity is timely, consistent and aligned with agreed objectives.
• Monitor channel performance and recommend practical improvements to the Director of Marketing & Communications.

• Manage the ongoing improvement of the BKL website in partnership with web development partner.
• Coordinate website content, functionality and technical enhancements to provide a high-quality front end for the business.
• Manage practical SEO improvement across the website, including keyword-led content planning, metadata, page structure, internal linking, technical hygiene and coordination with external specialists, with a focus on improving discoverability, relevant traffic and inbound enquiry quality.
• Use analytics, testing and user insight to identify and implement improvements to website experience and conversion.
• Implement BKL’s new brand identity consistently across the website and other digital touchpoints.

• Manage BKL’s social media approach and publishing calendar within the wider marketing plan.
• Provide practical guidance, content support and channel insight to improve the quality and consistency of partner activity.
• Monitor social performance and use insight to refine the approach.

• Work in partnership with Marketing Managers and campaign leads to own the critical social and web content approach supporting BKL’s growth initiatives.
• Turn agreed campaign plans into coordinated digital journeys across web, social media and email.
• Coordinate publishing schedules, content requirements, calls to action and digital promotion.
• Build SEO into campaign and content briefs so priority…