Senior Field & Demand Generation Manager, EMEA

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Senior Field & Demand Generation Manager, EMEA

Senior Field & Demand Generation Manager, EMEA
London, UK - Hybrid, G  Marketing

Description

Cloud Bees helps organizations build, run, and govern software factories, giving enterprises the confidence to ship software better, faster, and safer.

Writing code is no longer the bottleneck. Governing what reaches production and validating its impact is. As enterprises adopt agentic coding, software is created faster than most teams can review, secure, and validate. Without consistent governance, organizations risk shipping code they cannot explain, audit, or trust.

Cloud Bees addresses this challenge without asking teams to replace the tools they already use. Across every toolchain a customer runs, Cloud Bees makes each change, human or AI, visible, auditable, and accountable before it reaches production. Cloud Bees Unify is the product behind this: a governance layer, with context and control‑plane capabilities, that enforces consistent policy and evidence across every tool, team, and workflow.

Founded in 2010, Cloud Bees is backed by Goldman Sachs, Morgan Stanley, Bridgepoint Capital, HSBC, Golub Capital, Delta‑v Capital, Matrix Partners, and Lightspeed Venture Partners.

• Own the EMEA field and demand plan, agreed with sales leadership and tied to pipeline and revenue goals.
• Act as the marketing partner to regional sales leaders: set quarterly priorities, review results, and agree target accounts with account executives, BDRs, and Rev Ops.
• Prioritize markets and territories based on business opportunity, sales coverage, and available resources.
• Plan and run executive dinners and round tables, regional events and roadshows, trade show presence, customer programs, and user groups.
• Run partner and co‑marketing programs with cloud, technology, and regional channel partners, including MDF‑funded activity.
• Run the digital programs that fill and follow up on field activity: paid media, email, webinars, content syndication, nurture, and retargeting.
• Build and run account‑based and pipeline acceleration programs for priority accounts, including in‑person touches for late‑stage deals.
• Adapt global campaigns for local audiences, coordinating translation and localization where needed while maintaining consistent positioning.
• Own the regional field and campaign calendar, event budgets and vendors, and forecast‑to‑actuals reporting.
• Collaborate with product marketing on messaging, positioning, launches, and persona‑based campaign development.
• Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths.
• Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility, following applicable privacy and consent requirements.
• Own event and hand‑raiser follow‑up with the BDR team, so every lead is routed and worked within an agreed SLA.
• Report weekly on MQLs, conversion through SAL and SQL to SQO, pipeline created, and cost per opportunity by program. Distinguish sourced and influenced results using agreed attribution windows.
• Test and improve channel mix, messaging, offers, and segmentation, cutting or reworking programs that do not convert.
• Identify smarter workflows, automation opportunities, and scalable execution models.execution models.

• Marketing is seen as a trusted growth partner to EMEA sales leaders.
• Field events and campaigns generate measurable pipeline creation, opportunity acceleration, and revenue contribution.
• Investment reflects the opportunity and needs of each priority market.
• Regional programs combine consistent global positioning with relevant local execution.
• The handoff between…