Content Lead

Job Title:Content Lead

Location:AnyUKhub(Cumbernauld,Milton Keynes,Middlebrook,Londonwithregulartravel)

Contractandworkingpattern:Hybridwith3daysonsite,permanent
37.5hoursperweek

Areyoureadyto Be Your Best Barr None ?

Lets Grow!!!

Weareallabout Being Your Best Barr Noneandhavingacareerwithreal Moments that Matter !

Employing around
950peopleacrosstheUK,weareproudtobearesponsiblebusinessthattakescareofourpeople,values diversity,givessomethingbacktoourcommunitiesandworkstominimiseourenvironmentalimpact.

For
150yearsAGBarrhasbeenbuildinggreatbrandsandishometosomeofthenationsfavouriteflavours.

AtourcoreisIRN-BRU,launched in
1901andstillgoingstrongtoday,thevibrantRUBICONfruitbasedbrand,Boostmakingeverymomentbetterwithacaffeinekick,hydrationhitortastytreat,andFUNKINwhererealfruitmeansauthentictaste.

WealsohaveanumberofexcitingownedbrandswithinourportfolioincludingMOMA,whichcraftsqualityoatsintogreattastingoatdrinksandporridges.

There'sneverbeenabettertimetojoinus!

Whatwe’relookingfor…

AGBarr'sContent

Leadisaspecialistroleresponsibleforshaping,evolving,andexecutingAGBarr'scorporatebrandidentitythroughhigh-impactdigitalandvisualstorytelling.

Actingastheorganisation's"Content Editor,"thisroleownstheend-to-endcontentplansacrossexternaldigitalplatforms,includingthecorporatewebsite,social channels,andcorporatebrandinginitiatives.

Theroleinvolvestranslatingcomplexbusinessmilestones,investor relations,ESGgoals,andemployerbrandinginitiativesintocompellingnarrativeassets(video,photography,graphics,andcopy).Bycollaboratingcloselywithinternalstakeholdersandexternalcreativeanddigitalagencies,the Content

Leadensuresaworld-classuserexperience,continuouslyleveragesdatatooptimisereach,andprotectsandenhancesAGBarr’scorporatereputation.

Asour Content Leadyouwillberesponsiblefor ...

Website Ownership&UXDevelopment

• Platform Management:
  
  Drivethecontinuousimprovement,optimisation,andongoingmanagementoftheAGBarrcorporatewebsite.
• Stakeholder
  
  Collaboration:
  
  Partnerwithathird-partydigitalagencyandcross-functionalinternalteams(Brands,Talent Attraction,Finance,ESG) todevelopanoutstandingcorporatewebpresence.
• Corporate Identity Alignment :
  
  Ensurethedigitalenvironmentreflectsglobalbestpracticesandalignsperfectlywithcorporatebrandinggoals.

End-to-End Content Strategy &Execution

• Multi-Media Creation:
  
  Direct,hands-onexpertproductionofcorporatevisualandwrittenassets(video editing,brandphotographyandvideography,blogs,articles,socialcontentandmulti-channelcreativedirection).
• Internal Channel Maximisation :
  
  Accountableformaximisingthecontentcreatedforexternalchannelsacrossinternalchannelsaswell,adaptingitwherenecessarytodrivedeepemployeeengagementwithboththeAGBarrcorporatebrandanditsrespectiveconsumerbrands.
• Executive Branding&Linked In Community Management :
  
  OwnAGBarr’sLinked
  
  Inaccountandactivitytoelevatetheorganisation'sexecutivevisibilityandoverallcorporatereputation.
  
  Activelymanagethecorporate Linked Incommunitytoacceleratenewfollowergrowth ,deepen brandloyalty,andcultivateauthenticprofessionalconnectionswithindustrypeers,talent,and stakeholders.
• Cross-Functional Storytelling&Community Support:
  
  Produceengagingcampaignshighlightingculturalmilestones(e.g.,Pride,International Women'sDay) and"Meetthe Team"profiles.
• Fizz Community Management :
  
  Playavitalsupportiveroleinthecommunitymanagementoftheinternal Fizz platform,collaboratingwiththe
  
  Communications
  
  Leadtokeepinternalchannelsvibrant.

Digital Performance&Content Analytics

• Performance Tracking:
  
  Continuously monitor,review,andappraisetheanalyticsandperformancemetricsofcontentpublishedacrossthecorporatewebsiteandallexternalsocialchannels.
• Data-Driven Optimisation:
  
  Usetheseinsightstodiagnoseperformancetrends,makestrategicimprovementstovisualandwrittenassets,enhanceuserengagement,andactivelydrivetraffictoAGBarrdigitalplatforms.

Agency&Cre…