Senior Copywriter; Advisors Creative Desk Job London area,Greater London England UK,Marketing / Advertising / PR

The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow
Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally
Marketing Services is the team within Services that develops and executes the marketing programs that help our clients achieve their marketing goals
The Advisors Creative Desk (ACD) sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions/campaigns that connect our advertising partners, platforms, and our portfolio of brands
As a Sr Copywriter (Italian) you will have a creative flair, always seeking innovative and new content directions for our clients
You will relish working in a fast-paced environment and be able to manage multiple project deliverables
You will be skilled with short and long form copy for marketing purposes, and ideally have extensive experience with financial services copywriting
You will be developing copy for multiple forms of communication, including direct response, designed to drive action and conversion - mainly for the UK&I market
You have strong conceptual skills and a highly developed ability to bring those concepts to life through ideas that can be executed across a wide variety of continuously evolving communications channels
The work must always be executed to the highest of standards and craft
You should have the ability to comprehend sophisticated strategic briefs and develop work that is on strategy and is consistent with the brand character
Must be able to execute across a wide array of channels including TV, online video, online banners, social platforms, and print
You should possess strong communications skills and be able to present work intelligently and concisely in internal reviews and in client meetings
Must be pro-active in bringing ideas that will help solve challenges and grow business
Develop holistic and memorable creative campaigns from start to finish
Actively identify new opportunities and future trends

Ability to interpret brand/style guidelines from various clients and apply to marketing collateral messaging
Ability to concept new campaign copy in a variety of mediums
Experience writing copy for direct response marketing
A "maker" mentality, be curious and not afraid to try new methods
Strong conceptual skills
Excellent organizational and communication skills
Ability to combine conceptual creative thinking with high-quality content delivery
Passionate about social media platforms, trends, technology and best practices
Captivating presentation skills
Copywriting experience within a creative agency environment or for marketing purposes on client side
Ability to collaborate with graphic designers to ensure the format/design and copy work cohesively
Ability to interpret creative briefing documents and effectively translate into compelling content,
Native English speaker (additional language is a plus)
Ability to understand marketing insights and strategies to translate into compelling advertising campaigns that are digital-first
Preferred: A solid understanding of the customer journey as it relates to card & banking (i.e., acquisition, conversion, activation, early month on books, customer loyalty, cross-sell)