Influencer Partnerships Manager; Talent & Influencers

United Kingdom, London

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the Play Station brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.

Our role at SIE is to create and nurture the experiences under the Play Station brand, a name synonymous with entertainment excellence and creativity.

Role Overview:

The Influencer Partnerships Manager (Talent & Influencers) will support the planning, coordination, and execution of Global Influencer strategies, programs, and campaigns for the Play Station brand and its portfolio of products and services.

This position assists in identifying, engaging, and coordinating partnerships with influencers, creators, and talent across gaming and broader entertainment & culture. Working under minimal supervision, the Specialist contributes to initiatives that enhance Play Station’s visibility, relevance, and engagement, collaborating cross-functionally to help achieve brand and community goals.

What you’ll be doing:

• Contribute to the development of strategic plans and influencer programming that advance Play Station’s global marketing objectives.
• Gather and analyze campaign data to identify insights and improvement opportunities for influencer and talent engagement.
• Support cross-functional teams to align influencer activities with brand campaigns and key initiatives such as global events and product launches.
• Ensure brand consistency and accurate messaging across influencer activations and communication channels.

Planning & Execution

• Assist in the coordination and execution of influencer and creator campaigns to support global marketing priorities across the Play Station brand, hardware, and software.
• Track campaign performance metrics and assist in preparing regular reporting on program effectiveness.
• Collaborate with agency and vendor partners to ensure campaign deliverables are met on time, within budget, and according to established guidelines.
• Maintain internal documentation, trackers, and communication workflows for assigned campaigns.

Local Market & Cross-Functional Collaboration

• Provide coordination support between Global and local influencer initiatives, ensuring alignment with regional plans and activities.
• Assist in reviewing local influencer proposals, collecting data on performance, and maintaining KPIs and benchmarks.
• Work closely with internal partners (e.g., Masterbrand, Games Marketing, Creative Services, PR, Communications, and Paid Media) to support integrated influencer programs.
• Support the procurement and management of influencer talent for events, activations, and content opportunities.

Influencer, Creator & Talent Management

• Help maintain relationships with influencers, creators, and their representatives to support ongoing collaboration opportunities.
• Assist in developing influencer briefs, creative content outlines, and social media copy aligned with campaign objectives.
• Support contracting and coordination of influencer deliverables, rights management, and scheduling.
• Provide logistical and onsite support during talent appearances or activations as needed.
• Influencer Operations
• Support the global code seeding program by assisting with list management, shipment coordination, and performance tracking.
• Help manage product inventory and requests for influencer programs, ensuring timely delivery and proper…