Digital Marketing Manager; App) @NET--PORTER

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Digital Marketing Manager (App) @NET-A-PORTER page is loaded## Digital Marketing Manager (App) @NET-A-PORTER locations:
London, UKtime type:
Full time posted on:
Posted Yesterday time left to apply:
End Date:
October 12, 2026 (8 days left to apply) job requisition : R-17421

NET-A-PORTER is the leading luxury fashion destination for women. The first digital platform of its kind, NET-A-PORTER has revolutionised the way women shop, delivering fashion, fine jewellery & watches and lifestyle collections to the world's most discerning women.

Today, NET-A-PORTER continues to define the future of luxury e-commerce through discovery, inspiration, exceptional curation, outstanding customer experience and engaging storytelling. NET-A-PORTER creates exclusive, personalized experiences for its EIPs (Extremely Important People), with dedicated Personal Shoppers and invitation-only moments. PORTER, the editorial voice of NET-A-PORTER, entertains and inspires women through daily content, sharing the stories of incredible women across the  is part of Lux Experience, the leading digital, multi-brand luxury group.

Our Digital Marketing Division is now seeking a talented Digital Marketing Manager (App) to oversee, plan and manage global app marketing campaigns across performance and brand activity. Reporting into the Digital Media Director, you will lead app marketing strategy, drive user acquisition and retention, and optimise global campaigns to deliver against revenue and efficiency targets. Some of the essentials for you to know are:
*
* Location:

** Our Westfield Shepherd's Bush office in London
** Department:
** Digital Marketing Division
** Team Size:
** 2
* * Reporting into:
** Digital Media Director##
** Besides a competitive salary, we can offer you:
*** A pension that both you and the company contribute to.
* A portal with an array of discounts on things like theme park and cinema tickets.
* Our famous staff discount along with exclusive staff sales.
* Private healthcare.
* Flexible working.##
** Here's a breakdown of what you'll be doing:
*** Lead the global App Marketing strategy across performance and brand campaigns, driving user acquisition and retention to achieve revenue and efficiency targets.
* Develop and oversee global KPI frameworks, measurement plans and incrementality studies, using data and insights to measure campaign uplift and inform future strategy.
* Lead App Store Optimisation (ASO) activity and oversee organic app performance against installation and revenue goals.
* Plan, manage and optimize global media activity across Apple Search Ads, Meta Ads and programmatic channels, including day-to-day budget allocation and spend.
* Drive continuous A/B testing, data analysis and reporting to optimise campaign performance, identify opportunities and resolve issues.
* Lead the App Marketing team and collaborate closely with key stakeholders, regional marketing teams and internal creative teams to ensure effective global execution and localisation.
* Monitor industry trends and emerging techniques, identifying opportunities to innovate and evolve app marketing strategies while ensuring content and activity meet channel best practices.##
** The type of person we are looking for:
*** 5+ years of digital marketing experience within a large or corporate setting, with a proven track record of developing and executing multi-platform strategies.
* Strong app…