Senior Brand & Creative Lead

Department: Marketing - Content & Brand

Employment Type: Full Time

Location: Zinc - London

Compensation: £65,000 - £75,000 / year

Most B2B brands in HR and TA look the same. Safe, buttoned-up, forgettable. The companies that stand out are the ones winning mindshare with the market, and we want Zinc to be one of them. Especially as we scale beyond the UK into new markets where how we look matters as much as what we say. That’s the gap this role fills.

You’ll help build a brand that feels credible, distinctive and consistent wherever we show up, creating the scale, systems and processes to take Zinc’s visual identity into new markets while pushing the creative bar and what best in class looks like in B2B marketing.

You’ll report into the Head of Brand & Content and work closely with Demand Generation, Content, Lifecycle and Product Marketing to make sure Zinc looks as strong as it sounds. You’ll manage a small, established and lovely team, Jenny and Ren, our web and creative designers, from day one, with scope to grow it if there’s the need and commercial impact.

This is a player‑coach role, so being hands‑on is just as important as leading others. You’ll be designing across multiple channels, shaping campaign creative and bringing big ideas to life, while also giving the team direction and building the foundations that allow Zinc’s brand to scale.

• Brand design systems and processes. Owning the execution of Zinc's brand kit and framework across all marketing assets, establishing the playbook for a consistent, scalable visual identity both internally and externally, while keeping craft, consistency and creativity sky high. If you've built brand design systems before, that's a huge plus.
• Hands‑on design work. Personally creating digital and physical assets across Figma and InDesign — campaign creative, social and ad assets, print, event stands and physical collateral — not just briefing or reviewing someone else's work. This isn't a role for someone who thinks execution is beneath them.
• Cross‑functional creative. Working closely with the wider Brand and Content team and Demand Generation to bring campaign ideas to life across multiple channels, platforms and audiences. You'll be the person pushing to make every touchpoint memorable without losing trust with new markets.
• Creative ideation. Leading campaign creative brainstorms alongside the brand and content pods, coming up with ways to make work cut through and supporting others in elevating our brand.
• Team leadership. Growing Jenny and Ren's impact, prioritising the biggest opportunities first, and building what's already strong into a proper creative production house.
• Brand development. As Zinc expands beyond the UK, keeping the visual identity consistent and credible across new markets through systems, processes, photography and collateral that flex without losing what makes Zinc recognisable.

Background

• Significant design experience - bonus points if its in B2B SaaS or high‑growth companies, creating engaging campaign creatives that people actually notice.
• A clear perspective on world class brand visual identity in B2B SaaS, what makes a company stand out, and how to build upon and ope rationalise an existing identity without rebuilding from scratch.
• Real, hands‑on production experience across digital and physical mediums, with a sharp eye for what good looks like across different channels, touchpoints and messages. You want to push boundaries where it counts and develop a B2B brand that's recognised across markets.
• A track record of building brand systems that scale a wider team's output, translated consistently and distinctively across every touchpoint,…