Brand Marketing Senior Manager

About The Brand The mere mention of Crème de La Mer inspires intrigue, adoration and cultlike devotion. It all began when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth - the legendary elixir - was born. Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world.

Position Summary This role will be reporting into and working in collaboration with the Brand Manager/Marketing Director, and will support the planning and execution of the Marketing Strategy in accordance with Global Brand guidelines to achieve Brand objectives. This role requires a creative thinker who can effectively collaborate with cross-functional teams to drive marketing initiatives and achieve business objectives, while leading a team.

Key Responsibilities Develop and implement the Marketing Strategy for all new product launches and brand campaigns, based off clear analysis and consumer/category/competitor insights

Define and execute the brand’s distribution, promotional and pricing programs, partnering with Commercial & Trade Marketing Team as well as Global Marketing to cater to specific market needs

Partnership with Global to define the annual innovation program covering product & conceptual innovations

Collaborate with Online Trading, Communications, and Media team to execute the integrated media strategy (paid, earned, owned) to accelerate growth on digital channels.

Work with the Sales team to translate brand/category strategy into effective distribution channels and ensure positive retail sales trends through marketing initiatives.

Manage and mentor the Marketing Team to ensure growth, set priorities, and maintain consistent performance standards.

Annual Marketing program to drive trial of new consumers:
Creative, Media, Other trial driving activities (sampling/eventing/etc)
In partnership with Consumer Insight & Analytics team, utilise consumer data insights, social media trends, and online behavior to inform innovative marketing strategies and create consumer learning plan to put consumer at the heart of all plans

Ensure seamless integration between Global and local plans, adapting campaigns and content for local execution.

Optimise the utilisation of global content and drive local creative execution as relevant.

Manage marketing budgets to ensure efficient delivery across campaigns and activations.

Own and manage forecasting and pricing processes, using commercial insight and cross-functional collaboration to support launch planning, stock management and business performance.

What This Role Does Define Marketing Strategy and objectives in accordance with global guidelines; develop local marketing calendars and oversee product launches.

Prepare and present marketing objectives and plans to the wider team; lead communication and support tools for new product launches.

Responsible for executing all marketing programs to meet the Brand's creative, financial, and strategic objectives.

Ensure best-in-class paid and organic social, video, and email content aligns with omnichannel strategy.

Pursue innovation and disruptive opportunities, including new partnerships and experiential activations.

Collaborate with VM & Creative Operations to create impactful in-store visuals and merchandising for product launches.

Leverage CRM insights to drive a data-first approach, integrating key business KPIs and consumer trends.

BUDGET MANAGEMENT Assist the Brand Manager/Marketing Director in preparing brand budgets across the full marketing cluster, achieving profit and loss objectives

Allocate marketing budgets effectively to align with retail targets.

Review P&L with the Business Management Group to ensure…