Consumer PR Executive

At Frasers Groupwe’rerethinking retail. Through digital innovation and unique store experiences,we’reserving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry,we’reelevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven tooperateoutside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Own itand back yourself- Own the basics, own yourroleand own the result

• Think without limits-Think, think fast, think fearlessly

• Be relevant-Relevantto our people, ourpartnersand the planet

Are you ready to join the Fearless?

As Consumer PR Executive, you'll play a key role in shaping how our brands are seen, working closely with agency partners, media contacts and internal stakeholders to deliver impactful campaigns, standout launches and meaningful brand exposure. This is a fast-paced, hands-on role for someone who thrives on building relationships, driving results and bringing ideas to life, while helping to ensure our PR activity supports wider business objectives and brand growth.

• Act as the primary day-to-day contact between PR agencies and internal stakeholders.
• Translate business objectives into clear, actionable briefs for agency partners.
• Manage and oversee agency outputs to ensure alignment with brand strategy, tone of voice, and campaign goals.
• Drive consistent communication and alignment between agencies and internal teams (marketing, digital, social, talent etc).
• Monitor agency performance against KPIs, providing regular feedback to optimise delivery and results.
• Review and approve all key agency deliverables, including press materials, media strategies, and campaign plans.
• Ensure campaigns are delivered on time, within budget, and to a high standard.
• Learn and support PR and SEO alignment strategies, ensuring content outputs are optimised to enhance GEO performance, search visibility, and LLM discoverability.
• Oversee reporting outputs, ensuring accurate measurement of coverage, impact, and ROI.
• Manage PR budgets and agency scopes of work, ensuring efficiency and value.
• Support agencies in navigating internal processes, approvals, and stakeholder expectations to drive effective execution.
• Manage sample orders, movement, returns and tracking.
• Lead on press releases, day-to-day copy, tone of voice, and written communications, ensuring consistency and alignment across all content.
• Working on key events and launch activations.
• Maintaining an established network of journalists, editors and stylists.

• A hardworking, motivated, and friendly individual who will play a pivotal supportive role to the PR & Talent Lead at Frasers Group across the PR & SEO department.
• Interest and ability to work within a fast paced PR environment.
• A team player, who is attentive, punctual and hardworking.
• A true Frasers Group ambassador, championing the businesses values.
• 3+ years experience working within the PR industry, either agency or in-house.
• Confidence in liaising with key internal and external stakeholders to ensure consistent communication is maintained across the board.
• Excellent use of written English and attention to detail.
• Excellent analytical, communication,…