Marketing Operations Assistant - Placement

London, United Kingdom

We believe in creating an environment where our interns really can learn by doing during their time with us and where they are given their own areas of responsibilities from the start. That’s why our experts treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

BMW Group Park Lane is the UK’s flagship retailer and the home of BMW, MINI and BMW Motorrad in London. Located in the prestigious area of Mayfair, we serve customers across London and beyond.

As a Marketing Operations Assistant at BMW Group Park Lane, you’ll gain hands‑on experience working across a small, agile and fast‑paced marketing team for three premium automotive brands – BMW, MINI and BMW Motorrad. Based at our Mayfair showroom, you’ll support a wide range of marketing activities including social media, CRM, events, content creation and digital enquiry management. You’ll also assist with the day‑to‑day running of departments, including tasks such as stationary ordering, raising purchase orders and supporting with finance administration.

This is a varied role, offering the opportunity to learn how a busy and experienced, multi‑brand marketing team operates day to day.

Within this role, you’ll have the opportunity to work on a diverse range of projects and collaborate with a variety of stakeholders, helping you develop a well‑rounded understanding of marketing within a fast‑paced retail environment.

• Social media: Support with community management across BMW, MINI and BMW Motorrad social channels, including responding to comments and messages, helping to build and develop our engaged community.
• Content & copywriting: Assist with creating content and writing copy for social posts, websites, emails and other marketing communications, ensuring all content reflects the appropriate brand tone of voice and corporate identity.
• Events: Support the planning and delivery of customer and brand events and partnerships, including researching and sourcing suppliers, ordering event materials, helping with event logistics.
• CRM & email marketing: Support the team with CRM activity, including preparing email communications, managing databases and helping with campaign administration.
• Digital enquiries: Provide support with the processing of customer enquiries and shared mailboxes, helping the team respond efficiently during busy periods and ensuring enquiries are directed to the right team.
• Marketing administration: Assist with the day‑to‑day running of the marketing department and showroom operations, including online ordering, supporting the extended team with ad‑hoc projects and developing and documenting processes.

• Creativity:
  You’re curious, creative and keen to contribute fresh ideas to marketing campaigns, content and events.
• Communication:
  You have strong written and verbal communication skills and are confident communicating with different audiences.
• Organisation:
  You’re organised, reliable and able to manage and prioritise multiple tasks while meeting deadlines.
• Attention to detail:
  You take pride in your work and understand the importance of accuracy when working across customer communications and marketing activity.
• Digital confidence:
  You’re comfortable using Microsoft Office and have an interest in social media and digital marketing.
• Team player:
  You enjoy working collaboratively, are happy to get involved wherever needed and are keen to learn from an experienced marketing team.
• Marketing interest:
  You are currently studying, or have recently…