Marketing Manager

Location: London / Hybrid (Monday & Wednesday fixed +1 floating weekday in office). International travel required.

Reports into: Managing Director

Works closely with: Founder & CEO / Managing Director / Client Services Director / Creative Strategy Director

Contract: Permanent, full-time

Experience
12 is a specialist pop culture experiential and events agency based in London, working globally. We work with entertainment, video game and non-endemic brands to produce brand experiences that deliver on creative, execution and client KPIs.

We also operate Popcultr, our industry media and community platform, including the Popcultr Marketing Summit at MCM Comic Con London.

This is an exciting new role to not only develop the marketing function for Ex12 and The Popcultr Marketing  Summit but to get under the skin of the business and help to drive our strategic aims. This role will play a key part in developing the dedicated marketing function for the agency.

As Marketing Manager, you will be responsible for maximising our exposure, generating interest from new and existing clients and supporting the team to get into rooms and conversations where an agency of our size would not normally be expected. You will make a measurable impact on the business’s trading and cultural aims.

To be successful, you must be an operator in B2B and agency marketing, ready to contribute from day one and help define what this role becomes. You will bring ideas to the table, work with structure, focus on deliverables whilst championing new technology and tools. You will be fan native: someone who understands fandom –it’swhat we live for.

• Produce case studies for every major project working closely with production and account teams to capture results, visuals, and client testimonials.
• Create andmaintaincredentials decks tailored to each vertical:
  Brand, Entertainment, and Games and as required.
• Own the visual quality and consistency of all agency marketing:credsdecks, social assets, email templates, event collateral, and case study layouts. Our proposals should look as good as our activations.
• Create engaging visual content for social media: graphics, short-form video, motion design, and event content capture.
• Maintain and evolve brand guidelines across Ex12 and Popcultr.
• Own Ex12’s social media presence across Linked In, Instagram, and relevant platforms. Plan, create, schedule, and engage. Ensuring a consistent brand messaging and tone of voice across all platforms
• Manage the Ex12 website: keep project pages current, publish new work, ensure it reflects current positioning.
• Build and manage email marketing for client development and industry engagement, including quarterly insight mailers to existing clients and warm prospects.
• Track and report on marketing performance. Understand what drives inbound interest and double down on it. Feedback clear trends and insights to the SLT with suggestions on how to improve,
• Manage Ex12’s presence across industry platforms and memberships, including Little Black Book (LBB).

• Build andmaintaina press contact list:
  Campaign, The Drum, Marketing Week, MCV/DEVELOP,  and relevant national media. Develop andmaintainrelationships with those contacts.
• Pitch project work and industry commentary to trade press.
• Identify and manage award submissions. Write entries and coordinate supporting materials.
• Support the leadership speaking programme – tracking call-for-speaker opportunities, coordinating submissions, and repurposing content from talks into social and written formats.
• Maintain speaker packs and briefing materials for the Founder and MD.

• Promote and grow thePopcultr
  
  Marketing Summit at MCM London. Manage attendee…