Planning Account Director

£350–£400 per day

Minimum 3-month contract

Ideally hybrid working 3–4 days per week but flexible depending on candidate

We’re looking for a freelance Planning Account Director to lead account management and media planning for a B2B technology account.

You’ll combine confident client leadership with strong media planning skills, owning the day-to-day relationship and guiding work from brief through to activation and reporting.

• Lead client relationships, managing priorities, expectations and stakeholders.
• Translate business objectives into clear, insight-led media recommendations.
• Coordinate planning, activation and analytics teams across integrated campaigns.
• Ensure audience, channel, budget and measurement decisions answer the brief.
• Oversee the handover into activation and maintain quality throughout delivery.
• Manage timelines, scope, budgets and resources.
• Coach the team and turn campaign learnings into stronger future plans.

• At least 5 years’ experience in media account management, communications planning or an integrated media role.
• Strong client leadership and stakeholder management skills.
• A solid understanding of media planning and confidence reviewing recommendations.
• Experience delivering campaigns from brief through to activation and reporting.
• Commercial awareness and experience managing budgets, scope and resources.
• Excellent communication, presentation and team leadership skills.
• B2B and international account experience would be an advantage.