Local Social Media Manager

Location: London;
Six by Nico Fitzrovia, 41 Charlotte Street, London, W1T 1RR

Contract: 12-week Fixed-Term Contract
Salary: £35,000 base salary, plus a completion bonus of up to 10% for successful completion of the Fixed-Term Contract
Reports to: Head of Marketing; working day-to-day with the Social Content Lead

There is the potential for this role to become permanent following the initial 12-Week Contract, with a defined OTE and bonus structure attached to the permanent position.

Six by Nico launches a new six-course menu every six weeks across 13 restaurants in the UK and Ireland.

A new story. A new world. Every restaurant changing at once.

What we don't have is someone in each city who can tell people about it like a friend rather than a brand.

We're looking for someone to become the face and voice of Six by Nico in their city.

You'll be on camera, in the restaurant, in the comments and part of the conversations your city is already having.

You'll start by supporting one of our key restaurant launches or relaunches, before building a consistent local content rhythm, including a recognisable weekly series designed to introduce Six by Nico to new audiences.

This is a hands-on role. You'll plan it, shoot it, edit it, publish it and own how Six by Nico shows up locally.

• Front our local content on camera, hosting, introducing, reacting and talking directly to our audience

• Build a recognisable local presence and a genuine relationship with the people who follow us in your city

• Keep Six by Nico part of the conversations your city is having each week, finding relevant angles that naturally put us into them

• Manage comments and DMs in your own voice, responding within 24 hours on trading days

• Build relationships with local creators, personalities, communities and audiences

• Cover launches and relaunches in your city end-to-end, including the build-up, previews, opening and first weeks of service

• Be on site for every key launch date, with relevant content captured and live on the day

• Create momentum before launch and maintain it once the restaurant is trading

• Learn the brand, restaurant and content standards by working closely with our Social Content Lead

Create regular content around:

• The venue: the room, interiors, bar and the details people might otherwise walk past

• What's on and when: menu announcements, first access, launch days and what's live this week, delivered directly to camera

• Food and drink: the dishes, serves and stories behind them

• Fast and topical: daily Tik Toks, Reels and reactive content with the potential to travel

• The city: relevant events, conversations, trends and moments where Six by Nico can naturally join in

• Brand and service messaging: delivered like a person rather than a sign

You'll own and deliver a recurring weekly content series that becomes recognisable to both you and your city.

Our starting idea is simple: every week, bring someone new to Six by Nico who has never been before.

It could be a stranger, a friend of a friend, someone you've met in the city, or somebody in town for a gig, match or event. We meet them through you and experience Six by Nico alongside them.

You'll source and book the guests, plan the episode, shoot it, edit it and publish it every week.

Consistency matters. The series needs to become something our audience expects to see.

• Create short-form, targeted content designed specifically to run as paid social advertising, separate from the organic content layer

• Work to marketing briefs based on audience and objective, including experiences, group bookings, lunch occasions and things to do this weekend

• Deliver at least one ad-ready creative cut each month

• Review performance alongside the central Marketing team and understand what is outperforming our core creative

• Build the local content plan before the pilot begins and review it weekly

• Work to a clear weekly cycle:
  plan ? sign-off ? shoot ? edit ? sign-off ? live

• Maintain shoot, edit and publishing dates in a shared calendar at least two weeks ahead

• Turn content around from shoot to live within 48 hours

• Report weekly on reach, views, saves, shares, follower growth and link clicks

• Use performance data to explain what worked, what didn't and what you're changing next

• You're from your city or know it properly. You understand what people…