Social Media Manager

We're looking for a freelance/contractor to be our new Social Media Manager. You’ll work with our Head of Growth to develop and execute our brand strategy and create our content across Instagram and Tik Tok. This isn't a role for someone who wants to run the same playbook everyone else is running. We’re building something totally new and we need someone who thinks big.

You’ll own both the thinking and the making. No handing off strategy to one team and execution to another, you do both, because the best ideas come from the person actually in the feed.

You’ll need a point of view on how growth and engagement actually build a brand, not just chase numbers, and the instinct to know what's culture and what's noise before anyone else does.

Plan, manage and execute overall social media content and digital campaigns to attract, engage and grow the EARNT audience across our social channels.

Translate EARNT's brand, voice and mission into content that works natively on each platform

Grow our following and engagement in ways that build the brand, not just vanity metrics

Plan, create and edit content across both platforms, from concept through to publishing.

Lead photography and styling as needed for social posts and content stories.

Responsible for maintaining the brand message and look across all channels.

Execute a monthly and quarterly social media strategy with the marketing team.

Management of paid advertising on Facebook Business Manager.

Assess performance to create goals and benchmarks for future initiatives and adapt approach based on what's actually working

Stay up-to date on current social media trends and implement them for the brand.

Respond to inbound social messages, brand mentions and engage with brand advocates, press and customers on a regular basis.

Help with the execution and coverage of events.

A proven track record growing brand social channels, ideally in the lifestyle, purpose-led or consumer space

Experience in visual storytelling that represents the brand (i.e. IG Stories, Tik Tok, etc.)

A sharp eye for brand and tone, and the judgement to know what fits EARNT and what doesn't

Genuine fluency in Instagram and Tik Tok specifically: formats, algorithms, trends, what actually performs

Ability to both strategise with senior management and execute. This role covers the thinking and the making

Comfort working independently as a contractor, without heavy day-to-day management

Contractor / consultant basis (day rate or retainer, to be discussed)

Primarily remote, with some in-person time in London for shoots, events and team check-ins

Close collaboration with the EARNT team