Head of CRM

This role will report into our Senior eCommerce Director, giving you the self-guided ownership of regional CRM plan and departmental function.

• Design, implement and optimise a new CRM plan for our HOKA, UGG and TEVA brands including development of new customer groups, journeys and campaigns across channels and devices
• Care for the evolution of the CRM plan ensuring we continue to optimise and deliver brand specific, locally relevant communications that improve our consumers experience and strengthen engagement as well LTV and delivering against short term sales targets
• Define KPIs and review campaigns against agreed goals
• Own the regional CRM relationship with global teams and external partners to fully utilise best practice
• Work with the Consumer Insights team to enhance segmentation / consumer groups as well as campaign processes and reporting
• Keep up to date with new technologies that could enhance future CRM activity and propose change within the strategic plan
• Recruit and develop an agile team of in-house CRM experienced professionals including , development and reviews
• Successfully communicate the vision, plan, deliverables, and benefits of CRM to the business across a wide range of teams
• Full budget responsibility for the CRM budget

• Inquisitive, constantly seeking the next out the next opportunity
• Able to guide and inspire your team and peers, as well as having the experience to guide decisions made at boardroom level
• Able to demonstrate strong commercial acumen and ability to translate data into actionable insights
• You are capable of working on multiple projects and can work in an exciting, fast moving environment

• Significant experience in developing and delivering CRM plan across multiple customer groups, geographies and brands
• Dedication to developing high performance teams
• Excellent numerical and critical thinking skills
• A passion for the footwear/apparel/fashion industry