Senior Campaigns & Content Marketing Manager

Onclusive is a world leader in media intelligence technology and services dedicated to supporting PR, Communications and Marketing professionals. We deliver leading-edge innovation, human expertise, and unmatched media reach in a suite of media management, monitoring and analysis solutions that support every stage of the communications cycle. Our unified platform and services enable our customers to make fast, accurate, data-driven decisions about their communications and marketing strategies, allowing them to prove and improve their value.

The Senior Integrated Campaigns & Content Manager turns Onclusive’s brand and business priorities into global campaigns and content that build awareness, strengthen visibility and generate measurable demand.

We are looking for an exceptional storyteller and copywriter who can translate complex industry challenges, proprietary data and product capabilities into a clear, distinctive point of view. This is a hands-on role combining campaign leadership, writing, editorial direction and performance optimisation.

Alongside integrated campaigns, the role owns Onclusive’s blog and a dedicated content programme for organic and AI search visibility. It also works with our UK and US PR agencies to extend the impact of campaigns, original research and thought leadership.

• Develop campaign propositions, narratives, messaging and delivery plans aligned with agreed brand and business priorities.

• Build campaigns for different members of the buying committee, with content that can be adapted across audiences, channels and markets.

• Lead the development of core campaign assets and guide their production into webpages, articles, video, social content, emails and other formats.

• Coordinate campaign delivery across Content, Creative, Digital, PR and Field Marketing.

• Manage campaigns from brief through to launch, optimisation and performance review.

• Recommend editorial priorities and write or edit high-value content, including campaign messaging, reports, webpages, articles, video scripts and thought leadership.

• Turn complex subjects into useful, engaging stories with a distinctive Onclusive point of view.

• Interview customers, experts and senior leaders to bring credible insight into content.

• Maintain high standards of accuracy, originality and brand voice.

• Work with the Senior Content & Insights Specialist, who owns substantial data-led research and insight content from idea to publication, to bring their findings into wider campaigns.

• Own the strategy, roadmap and performance of the Onclusive blog.

• Prioritise content around the questions buyers ask, the expertise and evidence Onclusive can uniquely provide, and measured gaps in organic and AI visibility.

• Brief and oversee new content and updates to existing content, working with Digital Marketing and specialist agencies on SEO and GEO opportunities.

• Ensure content is useful to readers, grounded in credible evidence and structured for discovery across traditional and AI search.

• Connect proprietary research and timely insights to campaign themes, thought leadership and news opportunities.

• Partner with UK and US PR agencies on media stories, newsjacking and executive profiling.

• Ensure earned coverage and expert commentary are used effectively across other marketing channels.

• Set clear brand, engagement and demand objectives before campaigns and content enter production.

• Review campaign, blog and content performance, including organic and AI visibility, engagement, conversions, leads and pipeline contribution.

• Recommend changes to priorities and improve briefs, published…