GBI and Nordics Media Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories.

What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

This role will support and report into the GBI Media Lead, whilst working collaboratively with other media team members. The main responsibilities will be to partner with our category and brand teams to develop world‑class, data-driven communications plans, to leverage Haleon’s scale in the marketplace, and support the management of a cutting‑edge agency model. The Media Manager position is a key role within the media team.

The role will be aligned to specific categories and brands within the portfolio. The media manager will work collaboratively with the category and brand teams to fully understand the consumer needs, and how different media touchpoints can create better connections with our consumers. Core responsibilities would also include the oversight of media effectiveness work streams, relating to the benefits of enhanced quality, attention and inclusivity metrics within our media buys.

We are looking for someone who can enhance the capability and media knowledge of our brand teams, while also developing innovative media solutions to drive incremental growth for our market leading brands.

• Provide local Brand Marketing teams with specialist resource, to help maximise ROI both efficiently and effectively across multi‑media plans
• Support the Media Lead with the oversight of all paid media channel planning, budget allocation and stewardship.
• Facilitate creativity and innovation across existing and new media partners (such as DOOH, audio, cinema, video)
• Support the management of the overall media agency relationship as well as work with cross functional teams/agencies to align objectives and develop integrated connection campaigns
• Collaborate with Global Strategic planning teams, to ensure strategic brand guidelines are interpreted accurately by local media agency, and executed brilliantly
• Support the implementation of value‑added programs and JBPs with our Media Partners such as Google, Facebook and Amazon
• Manage and scale media partnerships that can be activated across multiple markets
• Work across boundaries by building and developing trusted relationships with key stakeholders in order to deliver a respected and authoritative media counsel, i.e. collaborate and lead media related projects with other functions (Digital, Tech, Insights, Analytics)
• Use and analyse industry trends, performance data, and other digital resources to inform strategies, audience development, test & learn opportunities, optimisations and measurement frameworks
• Be well versed in the use of MMM data to produce media effectiveness case studies, and to generate actionable insights across the business unit.

• A proven background with Media or Digital agencies, Media Management department or Media Company
• Demonstrable experience in digital marketing, cross-channel integrated media…