Senior Marketing Manager F​/M

Type of Employment: Permanent

Hours: 35 hours per week (1.0 FTE)

Salary: £46,788.89 to £48,679 per annum, dependent on experience

Location: 527 Finchley Rd, London NW3 7BG

Reporting to: Director of Marketing, Recruitment and Admissions

The Senior Marketing Manager is a key role within the London Campus Marketing, Recruitment and Admissions (MAR) team, leading student recruitment marketing across undergraduate and postgraduate programmes while retaining direct ownership of an allocated programme portfolio.

The postholder will lead and develop the London Campus marketing function, setting priorities and ways of working and ensuring budgets, resources and agency support are aligned with recruitment objectives and deployed effectively. Using market and audience insight, digital acquisition, content, CRM, brand and analytics, they will identify opportunities, optimise investment and continuously improve marketing performance and the prospective student journey.

Working closely with Recruitment and Admissions, programme and faculty teams, European marketing colleagues, Brand and Communications, and external agencies, the postholder will provide strategic marketing expertise, influence stakeholders and ensure alignment with recruitment and wider School priorities.

This is a hands-on role, combining management of the London Campus marketing function with direct accountability for programme marketing in ESCP’s international, multi-campus environment.

• Act as the senior marketing lead for student recruitment at the London Campus, working with the Director of Marketing, Recruitment and Admissions to shape the overall direction, priorities and performance of the marketing function.
• Own and deliver the annual student recruitment marketing strategy across the London Campus undergraduate and postgraduate portfolio, including direct accountability for an allocated portfolio of programmes and the development of programme-level plans aligned with recruitment targets and institutional priorities.
• Translate recruitment objectives into evidence-based marketing strategies covering target audiences, priority markets, positioning, messaging, channels, candidate journeys, investment and performance measures, working closely with Marketing, Recruitment and Admissions colleagues to develop integrated plans.
• Lead market, audience and competitor analysis to inform programme positioning, identify growth opportunities and emerging markets, audiences and channels, and make evidence-based recommendations on future marketing activity and investment.
• Determine marketing priorities and recommend the allocation of resources and investment across programmes, audiences, markets and channels to maximise impact and return, while identifying efficiencies and synergies through shared campaigns, content, audiences, technologies, agencies and resources.
• Act as the senior marketing partner to programme and Recruitment and Admissions stakeholders, providing strategic advice and constructive challenge on positioning, value propositions, audiences, campaign priorities and investment, while ensuring activity is distinctive, compelling, evidence-based and consistent with the ESCP brand.
• Support key institutional and external initiatives, including the annual QS Masters in Marketing ranking submission.

• Own the London Campus approach to demand generation and candidate marketing, ensuring activity drives both the volume and quality of prospective student demand and contributes measurably to recruitment objectives, with direct accountability for campaigns across an allocated programme portfolio.
• Lead the development, delivery and…