Acquisition Lead

We believe dogs deserve the healthiest, most natural and tastiest meals - with none of the nasties. That’s why we make FRESHly prepared food, cooked just like you would at home and delivered direct to our customers in perfect portions. As a B-Corp certified company, you’re joining a sustainable business that genuinely cares about our people, our products and our impact on the planet.

Our goal is simple: to help dogs live healthier, happier, and longer lives, while leaving humans smiling after every interaction.

We’ve come a long way since our co‑founders (Kev & Dave), hand delivered the very first Butternut Box. Today, we feed hundreds of thousands of hungry dogs across the UK and Europe - but we won’t stop until we’re feeding dogs everywhere. To get there, we need a team of brilliant people who share that ambition to come and work for us.

Please note that this role will close on: 23rd of October.

We're on the lookout for an Acquisition Marketing Lead to join our UK & Ireland teams as part of our wider Marketing team. This is a hybrid role where the successful candidate will be expected to work from our office in White City, London, three times a week:
Mondays, Wednesdays, and Thursdays.

As a direct-to-consumer e-commerce business, we prioritise driving growth through our digital marketing endeavours. Our goal? To establish ourselves as the leading fresh dog food company in the UK, maintaining a strong growth trajectory over the next 5 years.

Working closely with the Marketing Director, you'll be spearheading the development and execution of our non-paid acquisition channels, including ambassadors, affiliates, partnerships, and referrals. Your role also involves shaping our forward-looking wider marketing strategy.

You’ll have a defined scope that you and your team will manage. Your efforts will span various objectives aimed at evolving our customer base, from acquiring new customers and boosting inflows through existing non-paid channels to developing what our product and processes look like to ensure we’re acquiring the right customers at scale from the right sources.

Being part of a broader marketing team will provide you with exposure to diverse marketing initiatives, offering a more comprehensive perspective on how digital marketing fuels business growth.

• Manage and develop 2-3 squad members responsible for execution and development across our non-paid channels.
• Be responsible for investment steering to provide the highest possible return.
• Be responsible for reporting and evaluation of efforts to share with members of the wider company and our leadership team.
• Work with our Digital Product team to drive improvements to our digital products and customer journeys.
• Work with our creative team to ensure we are developing and optimising our assets to drive an increasing level of performance.
• Be instrumental in proposing, devising, and developing our non-paid marketing strategies and testing our roadmap.
• Work with our international teams, sharing insights, best practices, and test results.
• Have a close relationship with our performance marketing functions, conducting tests aimed at accelerating growth with the help of top of the funnel activity.

• Be a hands‑on expert in the management of non-paid marketing channels, understanding industry level trends and developments.
• Have a proven track record of building and scalling ambassador & affiliate programmes and managing teams in previous roles.
• Be proficient in managing and optimising initiatives towards direct performance metrics such as cost per acquisition (CPA), return on investment (ROI), and LTV.
• Be familiar with the intricacies and dynamics involved with a…