Social & Content Strategist - Account Director level - Corporate

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.comFor

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The Role This role sits within the Corporate Sectors and Public Affairs teams at Burson as a Social & Content Strategist (Account Director). You will be working as part of a global social media team for a leading technology company, as well as supporting other key accounts, creating social-first content for Instagram, Tik Tok, Linked In, Facebook and X.  You will be responsible for developing social strategies that: connect audience behaviour with brand objectives.

You will partner closely with creative teams, account leaders, and clients to guide the direction of campaigns across platforms. Your work will influence content planning, creative development, community engagement, and measurement approaches. We are looking for someone who is passionate   about social platforms, embraces new content format sand with strong client management skills and the flexibility to work across different types of social platforms.

What You’ll DoDevelop and implement robust, data-driven social media and digital engagement strategies by conducting in-depth reputational analysis, trend forecasting, and stakeholder / audience mapping, ensuring these strategies are not only clear and compelling but also directly aligned with overarching business objectives and measurable KPIs. Lead and optimise strategic social platform planning for both large-scale, time-bound campaigns and continuous 'always-on' engagement initiatives, meticulously defining channel-specific content ecosystems, targeting parameters, and maximising reach and impact across the relevant digital landscape.

Translate performance data, intelligence, and stakeholder sentiment into actionable strategic recommendations that directly inspire and inform innovative creative development, campaign optimisation, and future content planning. Persuasively present complex strategic frameworks, insights, and actionable plans to both internal stakeholders and external clients, instilling confidence and securing buy-in through clear, compelling communication and a proven executive presence.  At the client level:
Leverage our suite of tools to anticipate threats and inform innovative strategic pivots for our clients that build reputation, strategic relevance and competitive advantage. At the practice level:
Proactively monitor and interpret evolving social media trends, platform evolutions, and shifts in audience behaviour to identify emerging opportunities for our clients, teams and to keep Burson ahead of the curve. You will join a vibrant community of Social & Content contributors across our London office, working together to grow and innovate the offer.

Experience that contributes to success Embed seamlessly into our Corporate and Public Affairs team, working…