Social Media & Content Lead

With over 15,000 five-star reviews, Voucher Codes is the UK's biggest and most trusted voucher site. Partnered with big brands like Adidas, Samsung, John Lewis, Travelodge and Domino’s Pizza, we receive over 8 million visits per month. Right now, we’re looking for a Social Media & Content Lead to join our Digital Marketing team.

As our Social Media & Content Lead, you’ll be the creative engine driving the next phase of our social media growth. Focused on mobile-first video production, creator partnerships, cross-departmental collaboration, and strategic channel expansion, this role bridges the gap between high-level commercial strategy and daily execution.

Reporting directly to the Senior Social Media Manager, you will lead our video content output - balancing organic, trend-led "social-first" content with high-stakes commercial partner deliverables. You will film and edit high-converting video assets, manage end-to-end influencer and UGC operations, and pioneer our launch on search-critical platforms like You Tube and Reddit.

Mobile-First Video Execution:
Concept, film, and edit engaging, high-quality video content (Reels, Tik Toks, Shorts) for both organic feed growth and sponsored brand partnerships.

Commercial Fulfilment:
Work closely with the Partnerships team to fulfil client briefs and ensure all commercial video deliverables meet strict deadlines and brand standards.

Protecting Organic Engagement:
Produce trend-led, non-promotional content to maintain our target engagement rate and balance commercial output on our feeds.

Cross-Functional Asset Hub:
Act as the primary video content lead for internal teams, producing dedicated video assets to support User Experience (UX), VIP/Loyalty, SEO, and Brand Campaigns.

End-to-End Creator Management:
Source, negotiate with, and manage relationships with influencers and User-Generated Content (UGC) creators.

Asset Pipeline:
Direct external creators to ensure they deliver high-converting, on-brand video assets that can be repurposed across organic feeds, app experience, and paid ads.

You Tube & Reddit Launch:
Lead the setup, content creation, and daily running of our new You Tube and Reddit channels to capture search demand, improve AI discovery, and expand brand visibility

Social Team Synergy:
Work hand-in-hand with our Social Media Assistant on big brand campaigns, community initiatives, and high-impact BAU content.

Paid Media Alignment:
Collaborate with the Paid Media Manager to identify organic top-performers and supply high-converting UGC assets for performance ad campaigns.

Experience:

3–5 years of hands-on social media and content creation experience in-house or agency.

Expert Creator & Editor:
Exceptional skills in producing and editing mobile-first video (Cap Cut, Premiere Pro, InShot, etc.), with a sharp eye for pacing, thumb-stopping hooks, and storytelling.

On & Off Camera:
Equally comfortable presenting in front of the camera, interviewing others, or directing external creators behind the scenes.

Influencer & UGC Savvy:
Proven experience sourcing, briefing, and managing influencer partnerships and UGC pipelines.

Platform Native:
Deep understanding of Instagram, Tik Tok, You Tube Shorts, and Reddit cultures, trends, and algorithm mechanics.

Commercial Mindset:
Strong awareness of how organic engagement, creator content, and social storytelling support direct commercial revenue and business targets.

The flexibility to get that perfect work/life balance with hybrid working - especially when balancing work with family or personal commitments.

A supportive, inclusive culture;…