Futures

We Are Futures is a strategic marketing agency helping brands build lasting advocacy with young people, families, and future talent. For over 21 years, we’ve led the way in connecting brands to youth through education and social impact – recognising early on that brands can play a powerful role in improving young people’s futures. In return, we’ve championed the role young audiences play in driving brand growth, relevance, and long-term loyalty.

We work holistically across the ecosystems that shape them – from parents and families to educators and early careers pathways.

Our work is built across four core areas:

• Education & Social Impact (our heritage)

Our founding strength. We partner with brands to deliver programmes within schools, colleges and communities that create meaningful impact for young people while building trust, credibility and long-term brand affinity. This remains a key point of differentiation and a powerful channel for reaching both young people and their influencers at scale.

• Marketing to 16–24s (including university students)

Reaching over 7 million emerging adults in the UK at a critical life stage where habits, loyalties, and brand perceptions are formed. We deliver culturally relevant campaigns across content, experiential, social and digital to drive engagement and advocacy.

• Marketing to Families (parents and children)

Engaging one of the most commercially powerful and influential audiences. Families drive significant household spend and brand choice, with parents acting as both gatekeepers and enablers. We help brands connect authentically through trusted environments – from schools to digital platforms – creating value-led campaigns that resonate across both parent and child audiences.

• Future Talent & Early Careers

Supporting brands to engage, inspire and attract the next generation of talent. From awareness through to pathways, we connect employers with young people via meaningful experiences that build employer brand, reputation and long-term workforce pipelines.

Whether it’s driving social impact, delivering high-impact campaigns, or creating meaningful experiences, we connect brands to audiences in ways that are credible, culturally relevant, and measurable. Our deep insight, strong partnerships, and ambitious creative deliver both commercial growth and real-world impact.

The opportunity:

We are looking for a New Business Manager to join our growing team and play a key role in delivering our next phase of growth.

This is a commercially focused role, responsible for driving new opportunities across our three core areas – youth, families, and future talent. You will help identify and unlock relationships with brands looking to engage these audiences in more meaningful and effective ways.

Role overview:

The New Business Manager is a full-time role within the New Business team, reporting to the New Business Director.

You will be responsible for generating and progressing new business opportunities – from outbound prospecting through to supporting pitches and closing opportunities. You will also play a key role in shaping how We Are Futures shows up in market through content, outreach, and thought leadership.

Responsibilities

• New Business & Growth

o Lead outbound prospecting across priority sectors (FMCG, retail, tech, finance, entertainment, public sector), including email, Linked In, and strategic outreach

o Identify and engage key decision-makers across marketing, brand, PR, HR and early careers functions

o Support and lead early-stage client conversations, building strong, insight-led relationships

o Collaborate on RFIs, RFPs, and proactive proposals across youth, family, and early careers briefs

o Help shape compelling pitch narratives and materials that…