Product Marketing Manager

Before the detail, here's the challenge you'd help us solve.

We build the embodied intelligence that moves real vehicles safely, and the ecosystem a billion machines will run on in the future. Very few people in AI can say this. Every role here, whatever the team, plugs into that.

Here's what this particular role covers.

As a Product Marketing Manager at Wayve, you'll lead the strategic positioning of our Embodied AI software products for automotive OEMs. You'll develop and execute a global product marketing strategy that drives demand, awareness and positive perception of our automotive products while establishing Wayve as a leading AI developer for assisted and automated driving.

You’ll work across Product & Strategy, Technical Business Development, Automotive and Marketing to develop compelling narratives and materials that communicate Wayve's unique value proposition to automotive OEMs, Tier 1 suppliers, and SoC and systems architects.

You’ll own product positioning, messaging and value propositions for Wayve's Embodied AI products, translating complex AI and autonomous-driving technology into clear, differentiated and commercially relevant narratives.

You’ll develop integrated marketing campaigns, content and sales enablement that build awareness and trust in Wayve's technology and support pipeline growth. You’ll also monitor the competitive landscape and work closely with technical and commercial teams to ensure our positioning reflects both the capabilities of our products and the needs of the automotive market.

This is a role for a strategic thinker and strong communicator who can connect technical innovation with customer needs and help elevate Wayve's market presence as the automotive industry moves toward increasingly advanced driving automation.

• Developing and implementing a global product marketing strategy that positions Wayve as a leading developer of Automotive AI and our Embodied AI software as a key enabler for OEMs transitioning to advanced assisted and automated driving.
• Crafting differentiated product narratives that demonstrate how Wayve's technology enables L2+, L3 and L4 automation through Embodied AI.
• Defining clear value propositions across Wayve's product portfolio, highlighting unique selling points that drive adoption and engagement across the automotive sector.
• Monitoring and analysing market trends and competitive product offerings, particularly across ADAS and Automated Driving technologies, to inform positioning and marketing strategy.
• Creating and executing integrated marketing campaigns that communicate Wayve's product vision and technological leadership to automakers and establish a competitive position in the market.
• Developing content and promotional materials that build trust in AI-driven driving automation and generate consumer interest.
• Managing and tracking product-related marketing activities across website content, digital campaigns, product blogs, thought leadership, partner co-marketing and industry events.
• Developing marketing strategies that increase brand visibility and product awareness, generate leads and support market expansion.
• Collaborating with Automotive and Technical Business Development teams to create sales enablement materials, including presentations, competitive analyses, demos and targeted campaigns that support customer engagements.
• Working closely with Engineering, Product Management and Business Development to translate complex technical details about Wayve's Embodied AI products into compelling, customer-friendly messaging.
• Developing internal training and product-knowledge resources so teams across Wayve understand our products' value propositions and how they address critical industry challenges.