Head of Creative

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

This is an opportunity to lead the creative vision for one of the most exciting and fast-growing beverage brands in the market. TRIP is known for its creative-first approach and distinctive brand identity, and is rapidly expanding across the US and internationally. We’re looking for a Head of Creative to own and evolve our creative vision while playing a pivotal role in scaling the brand globally.

• Lead and inspire TRIP’s in-house creative team and external partners, ensuring efficient, high-quality output across all channels.

• Build and manage the creative team structure, including budgets, resourcing, and freelance support, including US market needs.

• Identify opportunities to improve workflows, introduce efficiencies, and bring key capabilities in-house where appropriate.

• Partner cross-functionally with Marketing, Growth, Sales, and E-commerce teams to deliver best-in-class creative solutions.

• Champion and educate the broader organization on TRIP’s brand, creative assets, and processes to maximise impact.

• Develop deep channel expertise within the team, across UK and US-focused platforms and retail environments (e.g. Amazon, Meta, retail media, email, web, shopper marketing).

• Balance hands-on creative contribution with leadership, mentoring and creative direction.

• Build creative processes that improve speed and quality without compromising the work.

• Own creative budgets, resourcing and production planning across UK and US requirements.

• Own and evolve TRIP’s global brand identity, ensuring consistency and impact across all touchpoints including packaging, digital, retail, and campaigns.

• Lead the creative direction across US and global markets, adapting where needed to resonate with local audiences and cultural nuances.

• Oversee the development of standout packaging and POS.

• Review and approve all creative output, ensuring alignment with brand guidelines and maintaining a high bar for craft and consistency.

• Keep TRIP culturally relevant by staying close to UK and US trends, consumer behavior, and competitive landscape.

• Developing channel expertise in the team to reflect the changing nature of the business goals such as ensuring we know what best in class packaging and POS looks like, as well as Meta assets.

• At least 10 years proven experience in design & creative, preferably in-house with FMCG, Beauty and DTC brands.

• A strong hands-on creative with an exceptional portfolio demonstrating work you have personally developed and executed, not…