Performance Marketing Manager

Payward - the parent company behind Kraken, Ninja Trader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

• Prioritize the next channels and campaigns to test. Size the upside by market, find the regional platforms and media partners people actually use, then place the biggest bets where customer fit and payback potential are strongest

• Get tests live with the right team around you. Work shoulder to shoulder with creative strategists, the creative team, and Mar Tech on the message, format, landing page, tracking, and campaign setup. Own partner conversations, budgets, QA, and the first performance read

• Make each market feel local. Learn the audience, language, media habits, and rules in each country. Build for that market, then carry what works to the next one

• Call the result honestly. Look beyond platform ROAS to funded customers, cohort quality, CAC, incrementality, and payback. Change or stop weak tests quickly; give strong ones room to grow

• Own the winners. When a test clicks, build it into a real channel: develop new creative and campaign types with Creative, strengthen measurement with Mar Tech, and grow spend as customer value and payback hold

• Collaborate with paid team members to be best in class growth scale and efficiency. Share tests and learnings openly, help other channel owners, and find ways to make a win in one market work elsewhere

• Follow the customer past the click. Work with Creative, Product, Data, and Mar Tech to fix tracking and improve landing pages, signup, funding, and first use

• You’ve built a paid channel from zero and made it meaningful. You can tell us what you set up, what failed, and the call that changed the result

• You can run dozens of tests a month without turning them into a blur. You know which channels and campaigns matter most and give each test a hypothesis, budget, measurement plan, and next decision

• You know how to find local growth opportunities across countries. You don’t assume that the playbook from one market will work in another

• You’re at home in CAC, attribution, incrementality, cohort quality, LTV, and payback. You can work through messy data with an analyst and still make a clear call

• You know how paid campaigns actually work on web and app: audiences, creative, conversion tracking, optimization, and the path to a funded customer

• You know how to turn a promising channel strategy into campaigns with creative strategists, the creative team, and Mar Tech. You get into the message, format, landing page, and tracking when that’s where the problem is

• You’re competitive about outcomes and generous with teammates. You challenge ideas, change your mind when the evidence changes, and share what you learn

• Crypto experience is a plus. We care more about strong judgment, hands-on craft, and proof you can find and scale profitable growth

Unless a specific Final date to receive applications is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table.…