Brand & Attraction Lead

Hybrid – London, Coventry or Manchester SSC + Home (approx. 1 day a week in office and monthly team collaboration)

This is your opportunity to step into a high-impact employer brand role at real scale. As our Employer Brand & Attraction Lead,you’lljoin an established Centre of Expertise within our People team-a team that focuses on scaling impact, maturity, and consistency across the business.

Everything we do is rooted in understanding and serving our customers better, guided by our purpose to makegood food joyful,accessible and affordable for everyone. In this role,you’llhelp shape how we attract talent who share that commitment to customer closeness and delivering experiences that truly matter.

Your work will be seen, felt and measured as you bring our employer brand to life across campaigns, content, social channels, careers experiences, advocacy programmes and events. This is a role with real ownership, responsible for how our employer brand shows up across candidate touchpoints and how we create engaging experiences that connect people with Sainsbury's.

At the heart of our Employer Brand & Attraction team, this role leads on the activation of our employer brand across the full talent landscape, from volume and professional hiring through to technology and early careers. Acting as a key partner to recruitment teams, you'll bring our employer value proposition to life through campaigns, content, social channels, digital experiences, events and advocacy, helping create meaningful connections with current and future talent.

You'll also support recruitment marketing activity where required, helping to ensure that attraction campaigns are aligned with our employer brand, audience needs, and hiring priorities.

Employer brand activation is a core focus. From brief through to delivery and optimisation, you'll create and execute campaigns, content and experiences that strengthen awareness, engagement and consideration, ensuring our employer brand is consistently represented across all channels and audiences. Success comes from balancing creativity with commercial impact to deliver measurable results. Operating in a fast-paced environment, you'll be comfortable managing multiple priorities, adapting quickly to changing business needs and responding confidently to last-minute shifts in hiring demand, timelines and campaign requirements.

Taking ownership of our careers website experience, you'll work closely with partners to continually improve content, candidate journeys and employer‑brand storytelling, ensuring our digital experiences remain engaging, relevant and accessible. Alongside this, you'll lead our employee advocacy programme and support the ongoing development of our Employer Brand Clinic, creating content, frameworks, toolkits, and guidance that help colleagues, recruiters, and stakeholders consistently bring our employer brand to life across every touchpoint.

As our employer value proposition continues to evolve, you'll play a leading role in bringing it to life. Through campaigns, content, social channels, advocacy, events and careers experiences, you'll translate our EVP into meaningful interactions that resonate with candidates and colleagues. Working closely with stakeholders across the business and our external partners, you'll act as a trusted employer brand expert, providing guidance on activation, challenging where appropriate, and sharing insights and best practices to strengthen how our brand shows up across every touchpoint.

Through this work, you'll influence how experienced and future talent connect with our brand, supporting both immediate hiring needs and longer‑term employer brand growth.

You have a strong understanding of…