Product Marketing Lead

Board Intelligence is a technology and advisory firm on a mission to make boards more effective, and through them, build better businesses and benefit society.

Over twenty years we have established ourselves as the market leader in governance and board effectiveness, trusted by more than 80,000 directors, executives, and governance professionals globally, including across the Fortune 500, FTSE 100, and OMX 30. That trust has been earned through depth of insight, rigorous advisory work, and a track record that newer entrants simply cannot replicate.

We have invested in applied AI since 2020, well ahead of the market, and that early conviction has paid off. Our AI-powered platform and smart board advisor give us a competitive advantage that is widening, not narrowing. In 2024, K1 Investment Management, the leading B2B Enterprise SaaS investor, backed us to accelerate that position further. We are now growing fast, with a proven commercial model spanning both mid-market and enterprise, and a product suite that has become a necessary addition in high-stakes board environments.

The people joining us now will shape how we scale. We are deliberate about how we do that. Our founders and leadership team are deeply invested in keeping the culture that got us here: thoughtful, high calibre, and genuinely human. Ambition and balance are not in competition at Board Intelligence.

If you want to work at the intersection of AI and governance, on problems that matter at the highest level, this is a strong place to be.

We unleash the potential of organisations through the science of board effectiveness, building better businesses and benefit ting society.

In this role, you’ll own how our product portfolio is positioned, launched and sold. You’ll turn complex AI and governance technology into clear, outcome-led stories that resonate with senior buyers, equip our commercial teams to win, and drive adoption and growth across our Enterprise and Mid-Market customers. You’ll lead a small team comprising of a Product Marketing Manager and a Product Marketing contractor as you build the operating rhythm of the function, working closely with Product, Sales, Customer Success and the Director of Growth.

• Implement a release marketing framework, ranging from the latest single-point feature to complete new products, focused on driving engagement and pipeline
• Plan and run launches for new products, features and enhancements, across both software and advisory services.
• Design and improve our launch framework: tiers, timelines, owners and readiness criteria.
• Partner with Product on the roadmap, beta programmes and customer research, bringing the voice of the market into product decisions.
• Lead the go-to-market messaging for any products or services we integrate through acquisition.
• You’re strategic and an executor – you’re great at planning, creating repeatable playbooks, and getting work done to exacting standards then shipped

• Own positioning, messaging and value propositions for our product portfolio, and make sure each product ladders up to the platform story.
• Tailor messaging by ideal customer profile (ICP), segment (Enterprise and Mid-Market), geography, vertical and persona.
• Translate complex AI capabilities into clear, outcome-led narratives that neither over- nor under-sell.
• Write and sign off high-impact copy yourself: product pages, launch announcements, sales narratives and in-product messages.
• Build and maintain a messaging house and style guide so everyone who writes about our products uses the same words.

• Equip commercial teams to sell outcomes, not features: pitch decks, demo narratives,…