Crm manager
Job in
Greater London, London, Greater London, W1B, England, UK
Listed on 2026-10-09
Listing for:
HireHi
Full Time
position Listed on 2026-10-09
Job specializations:
-
Marketing / Advertising / PR
CRM Systems & Management, Digital Marketing, Marketing Communications
Job Description & How to Apply Below
Lloyds Banking Group provides financial services and aims to help Britain prosper by supporting customers, businesses and communities.
Задачи:- Design, deliver and optimise CRM campaigns that drive customer engagement, retention and lifetime value across UK and EEA markets
- Own end-to-end delivery of multi-channel lifecycle campaigns across email, push, in-app messaging and SMS
- Manage onboarding, activation and retention journeys
- Use data and customer insights to deliver personalised experiences
- Oversee campaign execution and quality assurance
- Test, learn and optimise initiatives to improve customer engagement and retention
- Advise stakeholders on best practices and emerging trends in lifecycle and retention marketing
- Proven experience in CRM, lifecycle marketing or retention marketing roles
- Experience delivering multi-channel CRM campaigns across email, push notifications, in-app messaging and SMS
- Strong understanding of customer segmentation, lifecycle marketing and retention strategies
- Experience building and optimising automated customer journeys
- Data-driven approach and ability to translate insights into actionable campaign improvements
- Experience analysing campaign performance and customer engagement metrics
- Knowledge of GDPR and CRM communication regulations across the UK and EEA
- Strong stakeholder management, communication and project management skills
- Experience working cross-functionally with Growth, Product and Data teams
- Experience in fintech, financial services or consumer technology organisations, hands‑on experience with Braze, Iterable or Salesforce Marketing Cloud, experience with personalisation and dynamic content strategies, experience scaling CRM operations in a high-growth environment, knowledge of emerging trends and best practices in lifecycle and retention marketing
- Pension contribution of up to 15%
- Annual bonus, subject to Group performance
- Share schemes, including free shares
- Lifestyle benefits, such as discounted shopping
- 30 Days’ holiday plus bank holidays
- Wellbeing initiatives and parental leave policies
- Workplace adjustments are available for colleagues with disabilities, including flexibility in office attendance, location and working patterns
- Reasonable adjustments are available throughout the recruitment process
Interviews are guaranteed for a fair and proportionate number of applicants who meet the minimum criteria and have a disability, long-term health or neurodivergent condition, through the Disability Confident Scheme.
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