Associate Director, Implementational Planning

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WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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The Media Solutions Account Director reports directly to the EMEA Regional Lead and serves as a pivotal figure in our London hub. You will drive EMEA campaign planning and strategy, ensuring seamless execution across the region. A critical component of this role involves leading local market strategies, with a dedicated focus on driving performance and innovation in Spain and Italy. While based in London, you will maintain a strong collaborative link with our Delhi hub to ensure execution excellence aligns with strategic intent.

Airbnb is a global platform that goes beyond accommodation, offering a community where guests can book unique homes and stays, as well as participate in handcrafted experiences and services led by inspiring local hosts. As a leader on this account, you will drive the media execution that powers this diverse global ecosystem.

Success in this role involves providing campaign leadership from a strategic and tactical standpoint across channels, owning best practice, and ensuring the highest standard of campaigns are delivered on time.

Collaborate with the EMEA Media Solutions leadership to align on regional strategy and operational standards.

Lead the development and oversight of local campaign strategies for key markets, specifically customising approaches for Spain and Italy to ensure local resonance.

Act as the strategic bridge between the London office and the Delhi execution hub, providing clear direction to ensure output matches client expectations.

Gain a strategic understanding of the client's business and KPIs, proactively spotting industry trends and product opportunities to enhance activity within the EMEA region.

Drive account maturity by identifying areas for improvement through cross channel learning and suggesting advanced optimisation tactics for European markets.

Oversee campaign agendas and create plans to eradicate root causes of errors through rigorous tracking.

Ensure the successful running of campaigns by weaving execution into the overall cross channel strategy.

Work closely with local market planning teams to ensure central strategies are effectively adapted and aligned with local market nuances.

Strategise and implement automation to increase efficiency across EMEA work streams.

Partner with the Delhi hub team to bridge skill gaps and ensure they have the strategic context required for execution.

Ensure optimum utilisation of resources by guiding the extended team on hygiene tasks.

Extensive in platform experience with one or more of the following:
Meta, Tik Tok, DV360 (or other DSP), Google Ads.

Proven Project Management and Leadership experience.

Deep knowledge of the EMEA media landscape, with specific experience managing campaigns in Spain and Italy.

Knowledge of media planning fundamentals e.g. reach, frequency, channels, formats.

Regularly contributes to platform best practices.

Proven experience in media activation at Account Manager level or above, delivering excellence across brand and performance campaigns.

Travel, hospitality, or similar market experience is desired, and experience working within a global client is preferred.

Experience with running campaigns across multiple countries / languages.

Experience working with large brands in a complex structure within an agency environment.

Experience of managing vendor relationships.

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