Marketing and Branding Manager Job London area,Greater London England UK,Marketing / Advertising / PR

Miista is looking for a London-based senior strategic and creative role accountable for global brand awareness, engagement, campaign delivery, community growth, and third-party media presence.

Role Mission:

Grow Miista’s global relevance and demand through a distinctive, connected brand strategy spanning campaigns, organic channels, community, press, earned media, partnerships and physical activation.

The role

You are an experienced and creatively ambitious Marketing and Branding Manager responsible for how Miista is understood, encountered and talked about around the world. This senior role sits at the intersection of brand strategy, campaigns, content, press, media, community and cultural activation.

Your central mission is to build sustained awareness and meaningful engagement while converting Miista’s creative point of view into disciplined, globally coherent marketing programmes. You will set the narrative, lead the critical path and coordinate internal teams and external partners across owned, earned, shared and physical touchpoints, working closely with the E-commerce Trading Manager to connect demand creation with measurable commercial growth.

Key

responsibilities

Global brand and marketing strategy

Own and evolve Miista’s global brand and marketing strategy, translating business ambitions into clear audiences, narratives, priorities, investment choices and measurable plans.
Define how campaigns, organic channels, community, press, earned media, partnerships and physical activity work together to build awareness, consideration, engagement and advocacy.
Protect and strengthen Miista’s positioning, distinctiveness, visual identity and tone of voice across markets and touchpoints.
Identify cultural, audience and market opportunities that can grow relevance without diluting the brand.
Present strategy, investment requirements, risks, progress and recommendations clearly to senior leadership.

Campaign strategy and critical path

Lead the global campaign calendar from strategic brief through launch and review, connecting product stories, cultural moments, editorial themes and market priorities.
Set campaign objectives, audiences, narrative, channel roles, creative requirements and success measures in partnership with Creative Direction and the E-commerce Trading Manager.
Own the cross-functional critical path, ensuring briefs, decisions, assets, approvals, partners, events and channel adaptations are delivered to a high standard and on time.
Coordinate local and global activity so campaigns feel coherent while remaining relevant to each market and community.
Run structured campaign reviews that combine brand, engagement, media and commercial learning.

Press third-party media and earned influence

Drive the global press and third-party media engagement strategy, building sustained relationships and relevance across fashion, design, culture and adjacent fields.
Own earned-media strategy and the operating plan for press outreach, editorial opportunities, product placement, interviews, features, seeding and cultural partnerships.
Set the brand narrative and strategic brief for third-party media activity, including appropriate brand-media partnerships, while the E-commerce Trading Manager owns performance-media execution and optimisation.
Manage PR, communications and specialist partners with clear objectives, target lists, budgets, deliverables and evaluation.
Ensure press, media and partners have accurate, timely access to brand materials, product stories and digital catalogue assets, working with E-commerce and Wholesale.
Track the quality, relevance, reach and sentiment of coverage, responding quickly to opportunities and reputational risks.

Owned organic channels and creative narratives

In partnership with…