Retail Media Manager - Consumer Products Division

Retail Media Manager, Consumer Products Division
I am the AMAZON MEDIA MANAGE Rand I am responsible for defining and implementing the Amazon media strategy across several of CPD’s biggest brands and categories.
A DAY IN THE LIFE

• Own the Amazon media budget for some of CPD’s biggest brands and categories and be responsible for implementing priorities by making strategic investment decisions based on business priorities, consumer insights and media best practices to secure sales targets.
• Allocate and optimise media spend to drive performance across media levers (Search, DSP Prospecting, DSP Remarketing), including efficient utilisation of budget during key CPD-owned and Amazon-led shopping events.
• Pitch and present the media strategy to key stakeholders in brand, commercial and cross-functional divisional meetings.
• Ensure all the campaigns deliver a cohesive consumer journey, are aligned to strategic priorities around consumer acquisition and/or retention, and follow a consistent set-up (per media golden rules).
• Work collaboratively with the brand and commercial teamsto help define forecasting, meet KPI's and generate incremental sales.
• Manage the day-to-day relationship with Amazon Ads and our media agency and nurture a strong, collaborative partnership.
• Working with the media agency, analyse performance data and provide strategic recommendations to gain insight and drive optimisation.
• Be responsible for media reporting and deep dives for the brand / commercial teams – share relevant learnings with wider team (incl. DMI and Zone).
• Constantly seek to innovate through strategies or technology. Test and scalenew formats, media mix and targeting, using data to lead decisions.
• Manage internal Amazon media files, including budget block plans, competitor media tracking, SOV performance tracking etc.
• Work with the multi-div team to ensure fair arbitration on non-branded key search terms.

I REPORT INTO:

• DIRECT:
  
  Head of Amazon Media

• Amazon media attributed ROAS
• Amazon NTB recruitment
• Amazon customer retention
• Amazon market share
• Amazon media Golden Rules

• Amazon media strategy (for owned categories)
• Media Briefs for Publicis (annual, campaign)
• RTB summaries for brand/commercial teams
• PCA summaries for brand/commercial teams
• Monthly performance reporting for brand/commercial teams
• Timely and seamless delivery of campaigns
• Great working relationships with Amazon Ads, agency, CPD CDMO, Multi-Div CDMO and brand teams

• UK & Ireland retailer media (Amazon) landscape and competitor activity
• Advanced transactional media metrics
• Amazon commercial dynamic inc. Lost Buy Box, CRAPing etc.
• Media investment impact and how it relates to the to the business’ retailer and overall P&L
• Zone CDMO guidelines
• UKI CDMO / eCommerce teams initiatives

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