Head of Events Marketing – International B2B Events

Head of Events Marketing – International B2B Events – London
* You must have 5+ years of B2B Events marketing experience to be considered for interview

* Location:

Central London (Hybrid – 3 days per week in office)
Salary:
Up to 70,000 + 20% bonus + strong benefits package

Why This Role?

Join a market-leading B2B conferences powerhouse and take the reins of a global portfolio of high-value international events. This isn’t just another marketing role – it’s your chance to shape world-class campaigns, lead a talented team, and make your mark on a global stage.

What You’ll Be Doing As a Head of Events Marketing, you’ll be the driving force behind delegate acquisition and event success. Working closely with the Global Marketing Director, you’ll lead a small team to craft and execute integrated campaigns that fill rooms and create buzz.

Your mission:

Drive Results Own delegate registration and attendance across 3 large B2B conferences / events

Design and deliver multi-channel campaigns (email, social, search, telemarketing, partnerships) that convert

Implement SEO and conversion rate optimization for event websites

Develop smart, data-driven pricing strategies that maximise revenue

Manage & Mentor Manage event marketing budgets for maximum ROIPartner with events teams to create winning marketing strategies

Deliver insightful monthly performance reports to stakeholders

Be the Expert Monitor competitor activity and spot opportunities

Own copywriting and proofing for all external marketing materials

Standardize measurement frameworks and track essential KPIsImplement best practices and structured analytics across campaigns

Who You Are Essential

Experience:

5+ years in B2B events marketing – conferences are your bread and butter

Team leadership – you’ve managed and mentored junior team members

Campaign mastery – proven track record of successful multi-channel campaigns

Commercial acumen – you align marketing strategy with sales objectives and revenue goals

Data-driven mindset – you turn analytics into actionable insights

Technical

Skills:

Confident with marketing technology:
Hub Spot, Salesforce, Sprinkler, Linked In, Twitter Comfortable with CMS systems, Canva, basic Photoshop, HTML Strong working knowledge of Excel and Google Analytics Experience testing, measuring, and optimising channels for ROIYour Approach:

Confident decision-maker who assesses opportunities and risks effectively

Strong communicator who can articulate metrics, challenges, and wins Curious learner eager to expand knowledge in marketing and the industries you serve

Excellent at managing multiple priorities and keeping stakeholders informed

Who You’ll Work With You’ll collaborate across the business with the Marketing Director, Event Programming teams, Brand Marketing Leads, and Editorial & Content teams – all united in delivering exceptional events and experiences.

What’s in it for you?

Competitive salary with 20% performance bonus5 weeks’ annual leave (because balance matters)
Health insurance, life insurance & excellent pension scheme

Share options – invest in your future

Season ticket loan & more perks

International travel to premiere industry events

Clear career progression within a multinational brand

Ready to Make Your Move?

If you’re a strategic thinker with a passion for events marketing and the drive to lead, we want to hear from you. This is your opportunity to join a thriving organization where your expertise will be valued and your career can flourish.

Please note:

Due to application volumes, if you haven’t heard from us within 14 days, your application has not been successful on this occasion. Visit  for future opportunities.