Chief Marketing Officer

Unbiased is hiring a Chief Marketing Officer to own consumer acquisition in the UK and USA.

Unbiased is the UK’s largest financial advice marketplace, and the only advice marketplace operating in the world’s two largest financial advice markets: the UK & USA. We have served over 10m consumers, and this year we’ll introduce advisors to consumers with over $50B of investible assets. We have over 1,200 customers, ranging from the largest advice firms in the world, to individual advisors.

We’re profitable and have consistently grew revenues at 30%+ per year.

The CMO is responsible for long-term consumer marketing strategy, and delivering critical financial targets including our Gross Margin & Gross Profit. The role is also responsible for maintaining and improving our customer (advisor) experience, ensuring the consumers we connect with advisors become valuable clients.

The CMO will inherit a team of eleven marketing specialists people, and partner with our Global Consumer Squad, covering product management, engineering and design. You’ll be a member of the Senior Leadership Team, tasked with scaling the business to £90m p.a. revenue.

• Marketing Economics & Growth

You’re responsible for delivering short and long-term consumer marketing KPIs through a combination of strategy, planning, execution and capital allocation. This will be balanced with quality metrics, ensuring we deliver high intent consumers to our customers.

• Search and AI-driven discovery

Organic traffic from Web search, AI search and agents is our largest and cheapest source of consumer demand, and the one that is evolving the fastest. You will set our strategy on AI chatbots, consumer agents and other innovations.

• Paid performance and capital allocation

You will own consumer channels across paid search, paid social, video, partnerships and affiliates. You will be responsible for planning, capital allocation, creative pipeline and channel management to achieve your targets.

• US consumer acquisition

Consumer supply volume and quality is a key input into our US growth rate. You will own the US consumer marketing strategy, planning and execution, focused on delivering step changes in performance through innovative use of channels, partnerships and content.

• Team, standards and ways of working

You will lead and develop the consumer marketing team, strengthen leadership below you, and raise the standard of how the group plans, reviews and operates. You’ll be expected to use AI tools to step change the team’s productivity and drive innovation.

• Consumer performance marketing at scale

You have run consumer acquisition with a budget of at least £20m a year across paid, partnerships and organic. You understand the challenges of scaling consumer marketing while maintain or improving unit economics.

• Organic search leadership through the AI transition

You have led SEO and content functions, and you have a well-developed point of view on how we navigate the consumer adoption of AI search, chatbots and agents.

• Marketplace or lead generation experience

You have led consumer marketing at a consumer-to-business marketplace, or you have experience in consumer lead generation – balancing economics with the quality of leads.

• Data driven leadership

You build teams where measurement and experimentation drive decisions. You are comfortable using data to allocate investment, diagnose performance and explain results clearly to a board.

You bring high energy, positivity and a strong self-starting attitude. You are comfortable stepping into complex environments, building relationships quickly and creating momentum in teams and projects.

Our Shared Values:

• Be relentless about progress - working at pace to solve…