Social Media Manager

Hair Gym is a founder-led haircare brand built for the active community. In April we launched the Strength Workout Hair Mask, the world's first hair mask designed to be worn while you train, and our presale sold out in under 24 hours after spending just under a year building the brand in public.

Six months in, we're at the Alo Wellness Club London, and have ran community and creator events across gyms in NYC, LA, London and Dubai plus a London run club where 50+ people ran wearing the mask.

You'll work directly with the founders at an exciting stage of early growth, with real ownership and room to shape the brand.

We're hiring a Social Media Manager to own the day-to-day of Hair Gym's Instagram, Tik Tok, and Performance Creative (Meta Ads). You'll shoot, edit, design and post, and you'll be just as comfortable directing from behind the camera as appearing in front of it.

This is a volume role with a test-and-learn mindse. You'll also be editing and shooting performance creative for Meta ads.

Need to have a strong visual eye and taste.

• Run our Trial Reels strategy
• Build and evolve our content pillars
• Daily social output
• Re-cut existing footage with new hooks, and run deliberate tests of unproven formats

• Create daily posts, made for Tik Tok first rather than cross-posted
• Build engaged audience on Tiktok

• Design carousels, covers, text overlays and story graphics in line with the Hair Gym brand
• Keep a consistent visual identity across both platforms with a beautiful on brand feed

• Work with founders to shoot and iterate ads based on results
• Edit UGC, creator footage, founder footage iinto ads
• Be able to create graphics for Ads.

• Plan and keep the content calendar across Instagram and Tik Tok
• Engage with comments, DMs and our community daily
• Log performance and bring a clear view of what's working and what isn't

• A portfolio of short-form video you shot and edited for Instagram Reels and Tik Tok
• Confidence on camera and behind it: filming yourself, directing others, and shooting product
• Graphic design skills in Canva / Figma
• A strong eye for hooks, trends and native platform style
• Comfort with numbers: you read Instagram Insights and Tik Tok Studio and act on them
• Organised enough to ship high volume every day without dropping quality
• Proficient in Claude & AI tools to optimise output and workflows
• A genuine interest in fitness & haircare

• Experience making Meta ad creative or editing UGC into ads
• Beauty, wellness or DTC brand experience