Marketing and Growth Director

Leadership status: Member of the Senior Management Team (SMT)

Contract: Permanent, full time

Location: UK-based hybrid role, with three days a week in the London office in White City and attendance at customer, sector and company events

Salary: Circa £80,000 plus a performance-related incentive, subject to external benchmarking

Travel: Regular UK travel for customers, events and internal collaboration

Right to work: The successful candidate must have the right to work in the UK

_Growth_Director_Recruitment_Pack_V2 .pdf

Accelerate People is an Ofqual-recognised apprenticeship assessment organisation, built to make assessment feel less like a compliance hurdle and more like a genuine part of a learner's progress. We deliver independent assessment across a growing portfolio spanning business and leadership, data and AI, digital and IT, HR and learning and development, and sales and marketing.

Apex, our in-house platform, connects onboarding, assessment administration, reporting, permissions and visibility across the entire learner journey, while our teams manage assessment, quality and compliance with real occupational expertise behind them.

To establish and lead Accelerate People's marketing and market-development capability, strengthening our position in the apprenticeship assessment sector and creating a repeatable, measurable route from market insight and engagement to qualified demand and, through that, to a broader, more balanced and more sustainable customer portfolio.

Own the marketing and growth strategy end to end, aligned to the company's diversification and growth goals.

Build a genuine, first-hand understanding of customers, competitors, market movement, buying groupsand priority sectors.

Define segmentation, propositions, messaging and market positioning across the company, its platform and priority standards.

Advisethe Executive Director and SMT on market opportunities, investment choice sand emerging risks, with a clear point of view.

Run integrated campaigns that build awareness, generate qualified demandand grow both new and existing accounts.

Own the full lead-generation process, connecting campaigns and events to captured leads, qualification, follow-upand measurable progression.

Build a practical, well-targeted account-based marketing approach for high-value providers and strategic opportunities.

Develop programmes that expand existing customers by standard, learner volume, platform adoption and advocacy.

Give every major campaign a clear audience, hypothesis, intended buyer action, ownerand measurement plan.

Sharpen the Accelerate People brand so it is distinctive, credible and consistently expressed.

Build a content engine spanning reform guidance, executive insight, product stories, webinars, demonstrations and sales enablement.

Own a customer advocacy programme, including testimonials, case studies, reference sand customer speakers that provide credible proof to the market.

Drive a proactive PR and media approach that earns relevant coverage and raises the profile of the business and its leaders.

Set a clear social and digital strategy, testing channels before scaling investment.

Design and host high-quality executive round tables that create genuine peer discussion and clear commercial next steps.

Own the conference and exhibition strategy, prioritising audience fit, speaking access and pre-booked meetings, with disciplined follow-up.

Build relationships with senior decision-makers across providers, employers, colleges and sector bodies, in person and over time.

Develop partnerships with membership bodies and sector…