Strategy Partner; CPG

At Design Bridge and Partners, part of WPP, we design brands with the power to move. Pulling people towards them with an irresistible force that compels and connects. With 900 creative minds across 17 studios worldwide, diverse in expertise, experience, backgrounds and beliefs, we are united in our ambition to achieve real impact for our clients' brands benefiting their business, people and the planet.

With expertise across brand strategy, brand design, brand engagement and brand effectiveness our clients across the world include NASA Artemis, Unilever, Coca-Cola, Diageo, Mastercard, Intel, HSBC, Tencent, Twitch, Heineken, Reckitt and the BBC.

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

We're looking for an entrepreneurial and commercially minded Strategy Partner to lead our London strategy function, with a particular focus on CPG clients, overseeing packaging and brand world briefs.

You’ll shape the strategic approach across global, regional and local brands, helping clients build distinctive, meaningful and commercially effective brand experiences. From portfolio and proposition development through to packaging design, visual identity and broader brand worlds, you’ll translate consumer, cultural and category insight into clear creative direction.

Working closely with our Creative Partners and Client Leadership leads, you’ll drive creative excellence, grow strategic client relationships and help position the agency as a trusted partner to CPG businesses navigating changing consumer needs, competitive categories and increasingly complex retail environments.

You’ll also play an active role in the Internal Management Team, leading the London strategy team and ensuring we continue to deliver progressive, data-informed and AI-enabled strategic thinking.

You will:

• Lead the strategy function for CPG clients across packaging, brand identity, brand worlds and innovation briefs.
• Translate business, consumer, cultural and category challenges into focused brand and creative strategies.
• Guide the development of packaging and brand world platforms that create distinctiveness, consistency and standout across physical and digital touchpoints.
• Lead strategy on major accounts, shaping creative briefs and partnering with design teams to ensure strategic intent is reflected in the work.
• Work closely with Client Services and Creative leads through our "Trio" approach, aligning teams around clear objectives, milestones and deliverables.
• Partner with senior client stakeholders, including marketing, brand, innovation and commercial teams, to build trusted relationships and expand the agency's remit.
• Identify new business opportunities and develop strategic services that support growth across existing, new and multi-market CPG clients.
• Lead high-profile pitches and proposals, demonstrating how strategy can drive stronger brand performance, packaging effectiveness and creative impact.
• Oversee the casting, utilisation and development of the London strategy team, ensuring the right expertise is matched to each brief.
• Champion the use of data, consumer understanding, emerging technology and AI-led tools to strengthen strategic thinking and improve the effectiveness of packaging and brand world work.
• Represent the strategy department within the Internal Management Team and…